by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. If there’s one shift wedding planners must embrace in today’s market, it’s this: Couples don’t just hire a brand.They hire a person. And yet, one of the most common gaps we see in wedding planner marketing is a lack of humanRead More
Cultural Expectations vs. Couple Priorities: A Planner’s Guide to Delicate Conversations
By Tracey Manailescu, co-founder of The Wedding Planners Institute of Canada Inc. Every wedding planner knows that parents can play a major role in the planning process. But when cultural expectations come into play (especially in multicultural or multi-generational families) the dynamic becomes even more complex. This is a topic that really resonates with me,Read More
Building a Strong Marketing Plan as a Wedding Planner: How to Attract Today’s Couples
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. If you’ve felt like booking new clients has become harder, you’re not imagining things. But… it’s not because couples have disappeared. The truth is, the way couples choose wedding planners has fundamentally changed. Today’s clients, particularly Millennials and Gen Z, are intentional, research-driven,Read More
How to Handle Difficult Conversations with Clients (Without Damaging the Relationship)
Even the most seasoned wedding planners occasionally face uncomfortable client conversations. Whether it’s budget misunderstandings, unrealistic expectations, or last-minute demands, challenging discussions are part of the job. However, with professionalism, empathy, and the right communication strategies, these moments can actually strengthen your client relationships rather than strain them.
January Planner of the Month is Gifty Owusu
We are so excited to present the first WPIC Planner of the Month in 2026 to all of you…Gifty Owusu of Yaa Events. Gifty Owusu is a certified event planner with The Wedding Planners Institute of Canada. Gifty launched Yaa Events in 2018 with nothing but excitement about creating beautiful events. She has a backgroundRead More
Happy New Year!
As we step into a new year, we want to take a moment to celebrate you, our WPIC alumni. Thank you for being part of this community of planners who lead with integrity, professionalism, and heart. The weddings you design, the couples you guide, and the calm you bring to moments that matter most doRead More
WPIC Inc. at Table Design Exhibition 2025
by Tracey Manailescu, Co-founder of WPIC Inc. Last week in Istanbul, Türkiye, I had the honour of speaking on behalf of WPIC Inc. at the Table Design Exhibition, alongside association leaders from around the world. Our conversation focused on the relevance and importance of industry associations and awards ceremonies not just as recognition, but asRead More
Pricing for Profit: How Wedding Planners Can Confidently Set Prices Without Second-Guessing Their Worth
One of the most common challenges even experienced wedding planners face is pricing. Not the spreadsheets, not the timelines, pricing.
It’s where passion meets numbers, confidence meets comparison, and ethics meet profitability.
At WPIC, we teach that professionalism, transparency, and value go hand-in-hand. Pricing your services with confidence isn’t just about making more money, it’s about charging appropriately so you can deliver exceptional service without burnout, resentment, or compromise.
If you’ve ever hesitated before sending a proposal, questioned whether clients will “pay that much,” or compared your pricing to someone else’s, this guide is for you.
How to Explain the Difference Between a Wedding Planner and a Venue Coordinator to Couples
And Confidently Answer: “Why do I need a planner if the venue has a coordinator?” by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Nearly every wedding planner has heard this question, and it’s completely understandable why couples ask it. The titles sound similar, and many venues proudly promote thatRead More
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