Tips and reminders for your professional wedding business.
Are You Charging Too Little for Your Wedding Services?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It’s hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients as theyRead More
Webinar: Pricing Strategies for Profit & Tools for Success
Our next webinar will be”Pricing Strategies for Profit & Tools for Success”with Rebecca Chan, WPICC of Rebecca Chan Weddings & Events Whether you are a new planner or have been in the business for a few years, this webinar will cover pricing strategies to help you profit and succeed. Speaking from over a decade ofRead More
Leveling Up Your Wedding Business in 2021
By: Khrystyna Moro, MBA, WPICC of Pastiche Weddings & Events Levelling up, expanding, improving – I know what you’re thinking, forget that! Surviving alone is hard enough. Like every other wedding professional over the last 13 months, I was hit hard. The endless postponements, cancellations, confusion and uncertainty all added up to a lot ofRead More
Why You Should Hire a Wedding Planner
At the beginning of your engagement when you’re starting to plan your wedding, chances are the thought of hiring a wedding planner has probably crossed your mind. In this post, we will go into detail about what exactly a wedding planner does as well as what are the benefits of hiring one. We will also discuss two completely different services that many wedding planners offer: full wedding planning vs. wedding day management.
How to Plan a Zero Carbon Footprint Wedding
Creating a zero carbon footprint wedding for eco-friendly couples might sound like an impossible task, but it is an increasingly popular choice for those who are passionate about the environment. Weddings can have a fairly large environmental impact – so going green is pretty great! And yet it may be challenging to know how and where to start.
As a wedding planner, it is your job to make dreams come true. Read on to find some ways to create a zero-carbon footprint wedding to remember!
Thinking of Doing a Styled Shoot? Read This First
By: Danielle Andrews and Tracey Manailescu, Co-founders of The Wedding Planners Institute of Canada “Styled shoots are everywhere these days. When you open a wedding magazine or look at a wedding blog, you are almost guaranteed to find one of these inspirational editorials for your viewing pleasure. Since they have taken off in a bigRead More
Getting Over Your Fear of Self Promotion
Sometimes it’s really difficult to put yourself out there for others to judge and compare. However, in the wedding industry (and many other industries) it simply has to be done. Clients are looking over several websites, magazine features, Instagram posts and client reviews to find their dream planner. If you are not showing what you are capable of, how are they ever going to know that their dream planner is right in front of them?
Improve Your About Me Page
By: Tracey Manailescu, Co-founder of WPIC Inc. When potential clients are checking us out, and they go to our websites, they want to see and feel a connection with us. So usually they will go to the heart and soul of it… our “About Me” page. That is why it is so important to shareRead More
Behind the Scenes of a Wedding Planner’s Home Office
Thank you to Karine Copur, BA, WPICC, DWC, Founder & Creative Director of Champagne and Macarons Events for this great article. If you know us, then you know that we LOVE a good behind-the-scenes post. Champagne and Macarons Events is a Toronto-based company that specializes in intimate weddings and event planning services for couples whoRead More
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