Why Wedding Professionals Need to Stop Judging Budgets and Start Understanding Value by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a phrase that gets thrown around far too often in the wedding industry. “It’s just one day.” Or perhaps even worse: “I would never spend that muchRead More
Why Some Wedding Businesses Fail (Even When They’re Talented)
Talent Isn’t Why Most Wedding Businesses Fail.
One of the hardest truths about the wedding industry is this: talent alone is not enough.
Every year, talented wedding planners, designers, photographers, florists, officiants, and other wedding professionals quietly leave the industry. Some close their businesses. Others return to traditional employment. Some simply disappear without explanation.
At the same time, we see businesses that may not have the most impressive designs, the largest social media following, or the most creative ideas continuing to grow year after year.
Why?
Because building a successful wedding business requires far more than talent.
This reality can be frustrating, especially for passionate professionals who genuinely care about their clients and consistently deliver beautiful work. But understanding the factors that contribute to long-term success can help wedding professionals build businesses that not only survive but thrive.
Why Every Wedding Planner Needs Standard Operating Procedures
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. When most wedding planners think about growing their business, they think about marketing, social media, networking, or booking more weddings. Very few think about documentation. Yet one of the biggest differences between a business that depends entirely on its owner andRead More
August WPIC Planner of the Month: Barbara Vanni
Barbara Vanni of BWEDDINGS in Chicago, Illinois and was certified with us in September of 2013. If I remember correctly, at that time she was going back and forth between Toronto, ON in Canada and Miami, Florida in the US. We have seen her grow by leaps and bounds are are so happy to showcaseRead More
Free Ticket to Book More Weddings Virtual Conference
Have you reserved your FREE ticket to the Book More Weddings Summit yet? August 17-21, 2026. If you’re serious about growing your wedding business in 2026 and beyond, this is an event you won’t want to miss. Beginning Monday, August 17, you’ll hear from 46 leading wedding industry experts sharing the strategies, trends, and businessRead More
The Skills and Systems Every Planner Needs
After years in the wedding industry, one thing becomes clear: the planners who last are not always the most creative. They’re the ones who develop strong systems, understand their numbers, and operate their business professionally.
The Difference Between Looking Busy and Looking Successful Online
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social media has created a strange competition within the wedding industry. Somewhere along the way, being exhausted became a badge of honour. Wedding professionals proudly post screenshots of unanswered emails, overflowing inboxes, calendars packed from dawn until midnight, stories about survivingRead More
The Most Booked Wedding Planners Aren’t Doing What You Think
Most planners try to appeal to everyone. The planners who become in-demand are usually associated with something specific.
The Fastest Way to Look Unprofessional? Putting Other Professionals Down
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Every few years, a troubling trend seems to re-emerge in the wedding industry. Someone decides that the best way to market themselves is to criticize everyone else. They put down other planners. They mock certifications and education. They criticize colleagues, coaches,Read More
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