by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a difference between providing exceptional service and making yourself endlessly available. There is a difference between being flexible and allowing people to take advantage of you. And there is a very big difference between running a client-focused business andRead More
From Passion to Professional
One of the questions we hear all the time is:
“Will getting certified actually help me get clients?”
It’s a fair question. But it’s also the wrong one.
The better question is this:
Who will you become after investing in your education?
Because that’s where the real value is.
Over the last two decades, we’ve watched thousands of students from around the world walk into a WPIC classroom excited about weddings. They leave thinking differently. Speaking differently. Showing up differently.
The certificate matters, but the transformation behind it matters even more.
Commissions, Kickbacks and Finder’s Fees in the Wedding Industry: Why WPIC Says No
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Please note: We are not lawyers, and this article is not intended to provide legal advice. Laws vary between countries and jurisdictions. If you have questions about the legality of a particular business practice or compensation arrangement, please speak with aRead More
If You’re Calling Yourself a Luxury Wedding Planner, Your Experience Better be Luxury
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canda Inc. I’m going to say something that might make a few people uncomfortable. Good. Because I think our industry has become a little too comfortable throwing around the word luxury. Some planners add it to their Instagram bio after booking aRead More
Stop Calling Yourself Self-Taught: It Is Not the Flex You Think It Is
by Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of |Canada Inc. There is a phrase that gets thrown around far too often in the wedding industry: “I’m completely self-taught.” It is usually said proudly. It is meant to communicate ambition, independence and entrepreneurial spirit. The person saying it wants you to know thatRead More
September WPIC Planner of the Month: Jodie Garneau
Interviewed by Tracey Manailescu, WPIC Co-founder of The Wedding Planners Institute of Canada Inc. Each month, WPIC is proud to shine a spotlight on one of our incredible alumni who is making an impact in the wedding industry through creativity, professionalism, and an unwavering commitment to their couples. This September, we are delighted to introduceRead More
Your Strongest Competitor Isn’t Another Wedding Planner. It’s Indecision.
Wedding planners spend far too much time worrying about what everyone else is doing.
They’re watching competitors’ pricing.
Comparing Instagram followers.
Wondering who booked the luxury venue.
Questioning whether someone else’s website looks better than theirs.
Meanwhile, they’re ignoring the one thing that is actually preventing them from booking more weddings.
Themselves.
More specifically their inability to make decisions.
Why Wedding Planners Charge What They Do
Understanding the Value Behind the Investment By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) It’s a question almost every wedding planner has heard. “Why does a wedding planner cost so much?” At first glance, it can seem like a planner is simply there on the wedding day, clipboardRead More
The Biggest Threat to Your Wedding Planning Business Isn’t AI. It’s Complacency.
Very few businesses fail because of technology. Many fail because they stop evolving. That may sound harsh, but it’s also incredibly freeing because it means your future is still within your control.
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