by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
How Wedding Planners Can Showcase Their Worth and Value on Social Media
Social media is no longer optional for wedding planners, it’s essential. It’s where engaged couples go first for inspiration, recommendations, and reassurance that the professionals they hire are the right fit for their vision and investment. But showcasing your true worth and value on these platforms requires more than just posting pretty photos. It means strategically curating content that highlights your expertise, professionalism, and unique approach.
Networking with Intention: How to Build Relationships That Bring You Business Next Year
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Busy Season to Building Season As Wedding Season winds down (May–October in the Northern Hemisphere), most professionals breathe a sigh of relief, and rightly so. You’ve been in full execution mode for months: timelines, travel, ceremonies, and celebrations. But as your finalRead More
November WPIC Planner of the Month: Alisha Chadee
This month, we are thrilled to shine the spotlight on Alisha Chadee, WPICC who was certified by us, in July of 2012, and is the creative force behind Events by Whim. Known for her vibrant personality, impeccable organization, and thoughtful approach to wedding planning, Alisha has built a reputation for turning her couples’ visions intoRead More
50 Instagram Content Ideas for Wedding Planners – November Edition
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Engagement season is almost here, and that means it’s time to show up, share your expertise, and stay top-of-mind for newly engaged couples. November is the perfect bridge between the end of wedding season and the start of a new wave of inquiries,Read More
The Ultimate Content Plan for Wedding Pros: What to Post from November to February
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Quiet Season to Content Season As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.Read More
WPIC Inc. Partners with the Bahamas Bridal Association
We were thrilled to welcome 25 amazing attendees from across The Bahamas (Nassau, Abaco, Harbour Island, and The Exumas), as well as from Miami, USA and Vancouver Island, Canada. Your energy, professionalism, and passion for the industry made this week so special.
Your Off-Season Is Your Power Season: 10 Ways to Strengthen Your Business Before Engagement Season Hits
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Calm Before the (Engagement) Storm “Wedding Season” in the Northern Hemisphere runs from May through October, months filled with long days, back-to-back celebrations, and endless to-do lists. You’ve given your all to your couples, and now the pace finally slows. But justRead More
Never Stop Learning: A Message to Our WPIC Alumni
It’s Danielle and Tracey here. We just want to remind you of something we can’t say enough: never stop learning. The wedding world moves fast. Trends change, client expectations evolve, and laws and regulations are always shifting. Staying still isn’t an option, and honestly, it’s what sets you apart as a professional.
At WPIC, we don’t stop at certification, and neither should you.
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