by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Every couple wants a beautiful, seamless, unforgettable wedding day. But behind the scenes, there are common mistakes that can quickly turn excitement into stress, and impact not only the couple’s experience, but their guests’ as well. After 25+ years in theRead More
The Last-Minute Wedding Phenomenon
The Rise of Last-Minute Wedding Planning: What It Means for Couples and Vendors by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. For years, the wedding industry operated on a predictable timeline. Couples got engaged, took a breath, and then spent an average of 12–18 months thoughtfully planning their wedding.Read More
Stop Saying “Congratulations on Your Engagement!”
Unique Inquiry Responses That Actually Win Wedding Clients by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’re a wedding planner or vendor, you already know the drill. An inquiry lands in your inbox. You open it. You reply: “Congratulations on your engagement!” And so does everyone else. Florist.Read More
Lead Like a Pro: How Wedding Planners Can Elevate the Client Experience From Day One
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest misconceptions couples have is that wedding planners simply “help with logistics.”Professionals know the truth: You are the leader of the entire client experience. How you communicate, guide, educate, and set expectations determines whether your clients feel calm,Read More
Wedding Business Growth: The Habits That Separate Thriving Planners from Surviving Ones
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Success in the wedding industry isn’t random, and it’s not based on luck, popularity, or the number of Instagram followers you have. After 25 years of training, mentoring, and watching thousands of wedding professionals grow their businesses, one truth stands out:Read More
Teaching Old Dogs New Tricks: Why Fear of Education Will End Your Wedding Business
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Let’s get uncomfortable for a moment, because the wedding industry needs it. Recently, I spent significant time in another country speaking with wedding planners at various stages of their careers. What shocked me wasn’t a lack of talent or creativity. ItRead More
So You Think You Want to Be a Wedding Planner?
by Danielle Andrews, President and Co-founder of The Wedding Planner Institute of Canada Inc. When someone discovers what I do for a living, the reaction is almost always the same: “OMG, you’re a wedding planner? That must be SO fun! Is it like that J. Lo movie?” My answer?“Some of it… but we don’t stealRead More
Being Booked Solid Is Not the Flex Wedding Planners Think It Is
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. For years, wedding planners have proudly said, “I’m fully booked.”It sounds impressive.It feels validating.And on the surface, it looks like success. But here’s the truth most planners don’t want to hear: Being booked solid is not a business strategy. It’s aRead More
Trust Me, Luck Has Nothing to Do With It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’re any kind of successful in the wedding industry, or honestly, in any industry, you’ve probably heard this sentence more times than you can count: “You’re so lucky.” It’s usually said with admiration, sometimes envy, often with good intentions. ButRead More
“Can I Buy You a Coffee and Pick Your Brain?”
Why This Isn’t the Right Way to Approach a Professional, and What to Do Instead by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been in business long enough, especially in a visible, leadership, or education role, you’ve received this message: “Can I buy you a coffee andRead More
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