by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Many wedding planners believe that if bookings are coming in, the business must be healthy. But busy does not equal profitable, and it definitely doesn’t mean your cash flow is stable. In fact, some of the most talented planners struggle financiallyRead More
The Long-Term ROI of Wedding Planner Education
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, it’s easy to think of education as a “startup cost.” A course fee. A textbook. A few months of study. But the planners who build long, profitable, reputable careers understand a simple truth: Wedding planner education isn’tRead More
How Gen Z Is Redefining the Wedding Industry
What Wedding Professionals Need to Know Now by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The wedding industry has always evolved with each new generation of couples, but Gen Z is not just evolving it, they’re rewriting the rules entirely. Born roughly between 1997 and 2012, Gen Z couplesRead More
The Cost of Hiring a Wedding Planner in Canada (2026 Update)
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There’s a saying we love in the wedding industry:“If you think hiring a professional is expensive, wait until you hire an amateur.” — Red Adair We could talk for days about the cost of not hiring a certified professional: lost deposits,Read More
Why Wedding Planners Need to Put Their Face Out There (and How it Helps You Book More Clients)
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. If there’s one shift wedding planners must embrace in today’s market, it’s this: Couples don’t just hire a brand.They hire a person. And yet, one of the most common gaps we see in wedding planner marketing is a lack of humanRead More
Building a Strong Marketing Plan as a Wedding Planner: How to Attract Today’s Couples
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. If you’ve felt like booking new clients has become harder, you’re not imagining things. But… it’s not because couples have disappeared. The truth is, the way couples choose wedding planners has fundamentally changed. Today’s clients, particularly Millennials and Gen Z, are intentional, research-driven,Read More
How to Explain the Difference Between a Wedding Planner and a Venue Coordinator to Couples
And Confidently Answer: “Why do I need a planner if the venue has a coordinator?” by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Nearly every wedding planner has heard this question, and it’s completely understandable why couples ask it. The titles sound similar, and many venues proudly promote thatRead More
“My Venue Has a Coordinator, Why Would I Need a Wedding Planner?”
Understanding the Difference & Why They’re the Perfect Team by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common points of confusion for couples is the difference between a Venue Coordinator and a Wedding Planner/Coordinator.On the surface, the titles may sound similar—but their roles, responsibilities, and prioritiesRead More
The Hidden Reason Wedding Planners Are Struggling to Get New Clients and How to Fix It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been feeling like inquiries have slowed down, you are far from alone. A common frustration I’m hearing from wedding planners, globally, is:“It feels like there are fewer leads.” But here’s the truth…There aren’t fewer leads. The buyer behaviour hasRead More
Bitter or Better? The Entrepreneur’s Quiet Fork in the Road
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every entrepreneur, especially in the wedding industry, hits that moment. That crossroads where you ask yourself, “Is this going to make me bitter… or better?” Because let’s be honest: being a wedding pro isn’t just pretty tablescapes, beautiful venues, and glowing reviews. It’sRead More
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