by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Content has become a major part of running a wedding business. Wedding professionals are expected to post consistently, show their work, build a recognizable brand and give potential clients a glimpse behind the scenes. We are told to create Reels, captureRead More
Drama May Get You Views, But It Won’t Get You Clients
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There has been a disturbing trend appearing on social media: wedding planners posting behind-the-scenes “POV” videos of themselves shouting, swearing, arguing with vendors, panicking over problems and visibly losing their cool on a wedding day. Perhaps the videos are exaggerated forRead More
The Business Boundaries Every Wedding Professional Needs
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a difference between providing exceptional service and making yourself endlessly available. There is a difference between being flexible and allowing people to take advantage of you. And there is a very big difference between running a client-focused business andRead More
Commissions, Kickbacks and Finder’s Fees in the Wedding Industry: Why WPIC Says No
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Please note: We are not lawyers, and this article is not intended to provide legal advice. Laws vary between countries and jurisdictions. If you have questions about the legality of a particular business practice or compensation arrangement, please speak with aRead More
Stop Calling Yourself Self-Taught: It Is Not the Flex You Think It Is
by Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of |Canada Inc. There is a phrase that gets thrown around far too often in the wedding industry: “I’m completely self-taught.” It is usually said proudly. It is meant to communicate ambition, independence and entrepreneurial spirit. The person saying it wants you to know thatRead More
Why Wedding Planners Charge What They Do
Understanding the Value Behind the Investment By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) It’s a question almost every wedding planner has heard. “Why does a wedding planner cost so much?” At first glance, it can seem like a planner is simply there on the wedding day, clipboardRead More
The True Cost of Running a Wedding Planning Business
What Wedding Professionals Need to Know Before They Set Their Prices By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) One of the most common misconceptions about being a wedding planner is that we simply show up on the wedding day, fluff a dress, cue the ceremony, and goRead More
Every Wedding Is a Luxury Wedding
Why Wedding Professionals Need to Stop Judging Budgets and Start Understanding Value by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a phrase that gets thrown around far too often in the wedding industry. “It’s just one day.” Or perhaps even worse: “I would never spend that muchRead More
Why Every Wedding Planner Needs Standard Operating Procedures
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. When most wedding planners think about growing their business, they think about marketing, social media, networking, or booking more weddings. Very few think about documentation. Yet one of the biggest differences between a business that depends entirely on its owner andRead More
The Difference Between Looking Busy and Looking Successful Online
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social media has created a strange competition within the wedding industry. Somewhere along the way, being exhausted became a badge of honour. Wedding professionals proudly post screenshots of unanswered emails, overflowing inboxes, calendars packed from dawn until midnight, stories about survivingRead More
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