By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Every few years, a troubling trend seems to re-emerge in the wedding industry. Someone decides that the best way to market themselves is to criticize everyone else. They put down other planners. They mock certifications and education. They criticize colleagues, coaches,Read More
10 Instagram Story Ideas That Actually Work for Wedding Pros in 2026
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Instagram Stories remain one of the best ways for wedding professionals to stay top-of-mind with potential couples. While Reels may help people discover your business, Stories are where trust is built. They’re where couples get to know you, see your personality,Read More
The Lies Social Media Is Spreading About Weddings
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social media has changed the wedding industry forever. There is no denying that platforms like Instagram, TikTok, Pinterest, YouTube, and Facebook have become valuable sources of inspiration. Couples can discover new ideas, learn about traditions from around the world, and connectRead More
Effortless is an Illusion: The Extraordinary Work Behind Planning a Seamless Event
When guests describe a wedding or event as “effortless,” they are seeing the final result of months of planning, precise logistics, production coordination, risk management, and professional expertise. Learn what really goes into creating a seamless event experience and why education and experience matter.
The Client Experience Details Couples Never Forget
It’s Not the Centrepieces They Talk About Years Later by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Wedding professionals spend a great deal of time discussing trends, colour palettes, floral installations, entertainment, and décor. While these elements certainly contribute to a beautiful celebration, they are often not what couplesRead More
Client Welcome Kits: Creating a Memorable First Impression
Why the Client Experience Begins Long Before the Wedding Day by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the most exciting moments in the client journey is when a couple officially signs their contract and hires you as their wedding planner or coordinator. They have researched, compared,Read More
How to Attract Better Clients Instead of More Clients
Why Wedding Planners Need to Stop Chasing Volume and Start Building Alignment by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest mistakes wedding planners make when trying to grow their business is focusing entirely on getting more inquiries instead of attracting the right inquiries. More followersRead More
The Dangerous Advice Wedding Planners Are Getting on Social Media
Why Viral Content Is Not Always Good Business Advice by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social Media has become one of the fastest-growing sources of inspiration, education, and entertainment for wedding professionals. In just a few minutes, planners can consume endless content about pricing, client communication, designRead More
Non-Disparagement Clauses in Wedding Contracts: What Wedding Planners Need to Know (and Share with Clients)
As wedding planners, we are not just designers, coordinators, or timelines experts, we are also advocates and educators for our clients.
Recently, we’ve seen an increase in non-disparagement clauses being included in venue and vendor contracts. Many couples sign agreements without fully understanding what these clauses mean, and that’s where we come in.
This is an opportunity for planners to step into a leadership role:
Educating clients so they can make informed, confident decisions
You Can’t Use That Photo! What Wedding Pros Need to Know About Copyright
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Quick Disclaimer: This article is for educational purposes only and is not legal advice. We are not a law firm. If you require legal guidance regarding copyright or image use, please consult a qualified lawyer. Why This Conversation Matters In aRead More
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