by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Success in the wedding industry isn’t random, and it’s not based on luck, popularity, or the number of Instagram followers you have. After 25 years of training, mentoring, and watching thousands of wedding professionals grow their businesses, one truth stands out:Read More
Teaching Old Dogs New Tricks: Why Fear of Education Will End Your Wedding Business
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Let’s get uncomfortable for a moment, because the wedding industry needs it. Recently, I spent significant time in another country speaking with wedding planners at various stages of their careers. What shocked me wasn’t a lack of talent or creativity. ItRead More
So You Think You Want to Be a Wedding Planner?
by Danielle Andrews, President and Co-founder of The Wedding Planner Institute of Canada Inc. When someone discovers what I do for a living, the reaction is almost always the same: “OMG, you’re a wedding planner? That must be SO fun! Is it like that J. Lo movie?” My answer?“Some of it… but we don’t stealRead More
Being Booked Solid Is Not the Flex Wedding Planners Think It Is
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. For years, wedding planners have proudly said, “I’m fully booked.”It sounds impressive.It feels validating.And on the surface, it looks like success. But here’s the truth most planners don’t want to hear: Being booked solid is not a business strategy. It’s aRead More
Trust Me, Luck Has Nothing to Do With It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’re any kind of successful in the wedding industry, or honestly, in any industry, you’ve probably heard this sentence more times than you can count: “You’re so lucky.” It’s usually said with admiration, sometimes envy, often with good intentions. ButRead More
“Can I Buy You a Coffee and Pick Your Brain?”
Why This Isn’t the Right Way to Approach a Professional, and What to Do Instead by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been in business long enough, especially in a visible, leadership, or education role, you’ve received this message: “Can I buy you a coffee andRead More
Cash Flow Mistakes Wedding Planners Don’t Realize They’re Making
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Many wedding planners believe that if bookings are coming in, the business must be healthy. But busy does not equal profitable, and it definitely doesn’t mean your cash flow is stable. In fact, some of the most talented planners struggle financiallyRead More
The Long-Term ROI of Wedding Planner Education
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, it’s easy to think of education as a “startup cost.” A course fee. A textbook. A few months of study. But the planners who build long, profitable, reputable careers understand a simple truth: Wedding planner education isn’tRead More
How Gen Z Is Redefining the Wedding Industry
What Wedding Professionals Need to Know Now by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The wedding industry has always evolved with each new generation of couples, but Gen Z is not just evolving it, they’re rewriting the rules entirely. Born roughly between 1997 and 2012, Gen Z couplesRead More
The Cost of Hiring a Wedding Planner in Canada (2026 Update)
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There’s a saying we love in the wedding industry:“If you think hiring a professional is expensive, wait until you hire an amateur.” — Red Adair We could talk for days about the cost of not hiring a certified professional: lost deposits,Read More
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