by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. If there’s one shift wedding planners must embrace in today’s market, it’s this: Couples don’t just hire a brand.They hire a person. And yet, one of the most common gaps we see in wedding planner marketing is a lack of humanRead More
Building a Strong Marketing Plan as a Wedding Planner: How to Attract Today’s Couples
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. If you’ve felt like booking new clients has become harder, you’re not imagining things. But… it’s not because couples have disappeared. The truth is, the way couples choose wedding planners has fundamentally changed. Today’s clients, particularly Millennials and Gen Z, are intentional, research-driven,Read More
How to Explain the Difference Between a Wedding Planner and a Venue Coordinator to Couples
And Confidently Answer: “Why do I need a planner if the venue has a coordinator?” by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Nearly every wedding planner has heard this question, and it’s completely understandable why couples ask it. The titles sound similar, and many venues proudly promote thatRead More
“My Venue Has a Coordinator, Why Would I Need a Wedding Planner?”
Understanding the Difference & Why They’re the Perfect Team by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common points of confusion for couples is the difference between a Venue Coordinator and a Wedding Planner/Coordinator.On the surface, the titles may sound similar—but their roles, responsibilities, and prioritiesRead More
The Hidden Reason Wedding Planners Are Struggling to Get New Clients and How to Fix It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been feeling like inquiries have slowed down, you are far from alone. A common frustration I’m hearing from wedding planners, globally, is:“It feels like there are fewer leads.” But here’s the truth…There aren’t fewer leads. The buyer behaviour hasRead More
Bitter or Better? The Entrepreneur’s Quiet Fork in the Road
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every entrepreneur, especially in the wedding industry, hits that moment. That crossroads where you ask yourself, “Is this going to make me bitter… or better?” Because let’s be honest: being a wedding pro isn’t just pretty tablescapes, beautiful venues, and glowing reviews. It’sRead More
Announcing the 2026 WPIC Wedding Awards: Celebrating Excellence, Innovation, and the Heart of Our Industry
We are thrilled to announce that the next edition of the WPIC Wedding Awards is officially underway! The submission portal will open on December 1, 2025, and remain open until January 30, 2026. Winners will be honoured in person at the highly anticipated WPIC Kickoff and Awards Gala on February 28, 2026, at the ChelseaRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
What Worked, What Didn’t: How to Conduct a Year-End Business Review That Actually Matters
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
Networking with Intention: How to Build Relationships That Bring You Business Next Year
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Busy Season to Building Season As Wedding Season winds down (May–October in the Northern Hemisphere), most professionals breathe a sigh of relief, and rightly so. You’ve been in full execution mode for months: timelines, travel, ceremonies, and celebrations. But as your finalRead More
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