If you’ve been feeling a little more crickets than cha-ching this wedding season, you’re not alone. Many wedding planners (seasoned pros and fresh faces alike) are noticing a slower start to bookings in 2025. With the aftershocks of inflation, tariffs, shifting priorities for couples, and a highly competitive market, it can feel disheartening when inquiries aren’t coming in as fast or frequently as you’d like. But don’t panic. Pivot.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
A Celebration of Chinese Weddings: WPIC Lunch & Learn Recap
This past Sunday, we had the pleasure of hosting our latest WPIC Lunch & Learn, “A Celebration of Chinese Weddings,” at the wonderful Sheraton Parkway Toronto North. It was a day filled with cultural appreciation, insightful learning, and of course, delicious food designed to help wedding professionals better understand and serve Chinese wedding clients.
Next Steps for a More Successful Wedding Business
No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
May WPIC Planner of the Month: Claudia Cole
Photo: Motion D Photography Claudia Cole is a highly experienced wedding and event planner based in Toronto, Ontario. As the founder of Claudia Cole Events, she brings over 15 years of expertise in designing and executing luxury weddings with elegance, precision, and a personal touch. Before launching her own company, Claudia spent 13 years workingRead More
With Love and Respect: Planning a Cultural Fusion Wedding That Honours Family While Celebrating the Couple
As wedding planners, it’s our responsibility to advocate for our clients while respectfully navigating family expectations. This becomes especially important when traditions, religions, and generational values are involved. While couples today want to reflect who they are, their parents and grandparents may see the wedding as an extension of their family’s legacy.
WPIC Goes to Antigua and Barbuda to Train Members of the ABHTA
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. WPIC Returns to Antigua and Barbuda for Our 5th Training with the ABHTA Last week, WPIC Co-founder Tracey Manailescu had the incredible opportunity to travel to Antigua and Barbuda to deliver the Wedding Planner, Coordinator, and Consultant Certification course, inRead More
Helping Couples Handle Rising Costs and Budget Constraints in 2025
One of the most crucial steps in managing rising costs is having an open and honest discussion with couples about their budget early in the planning process. Many couples may not be aware of how inflation has affected vendor pricing, venue fees, and material costs.
Surviving Your First Wedding Season as a New Planner
Wedding season is fast approaching, and if this is your first one as a professional wedding planner, you might be feeling a mix of excitement and anxiety. You’ve worked hard to build your business, connect with vendors, and book your first clients. Now it’s time to put all that effort into action. So, what should you be prepared for? And how can you make sure you not only survive but thrive during your first wedding season?
Secrets for a Thriving Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry is filled with both incredible opportunities and challenges. Whether you’re just starting out or looking to take your business to the next level, success as a wedding planner isn’t just about having an eye for design orRead More
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