Meet Chrissy Kumornik, WPICC of CK & CO Events! Serving Kitchener-Waterloo, Cambridge, Burlington, London, and Niagara, Ontario. Chrissy has made waves in the wedding industry with her passion and expertise. This month, she’s celebrating an incredible milestone; CK & CO Events is ringing in five successful years of unforgettable weddings and exceptional service. What aRead More
WPIC Kickoff on Saturday, February 22, 2025
WPIC Alumni, get ready to kick off 2025 in style! Join us for the highly anticipated WPIC Kickoff Event at the stunning Ascott Parc in Vaughan, Ontario, on Saturday, February 22, 2025. This year’s theme, Timeless Elegance, promises an unforgettable evening of sophistication and inspiration. Don’t miss the cocktail hour for cocktails and bites, photoRead More
The Importance of Submitting to Wedding Awards: A Path to Growth and Recognition
In the highly competitive wedding industry, standing out is crucial for success. Awards programs tailored for wedding professionals offer an exceptional opportunity to showcase talent, gain recognition, and grow your business. If you’ve ever wondered whether submitting to awards is worth it, let’s look at the many benefits, the return on investment, and why youRead More
Leveling Up Your Wedding Planning Business in 2025
By Tracey Manailescu, WPIC Co-founder and Vice President Photo: Djordje Vezilic As the wedding industry continues to evolve, WPIC alumni are in a unique position to lead the charge into 2025 by refining their skills, adopting new strategies, and prioritizing ethical practices. To help you stay ahead, I’ve outlined key areas to focus on toRead More
A Modern Take on The Persian Sofreh-Aghd Ceremony
By: Bahar Salehpour, WPICC, of Bouvardia Events in Vancouver, BC As a recently WPIC-certified wedding planner, I was thrilled to see Persian weddings featured in the WPIC textbook. As a Canadian with Persian heritage living in Vancouver, I’ve witnessed many stunning Persian weddings crafted by talented planners in the city. Inspired by them, I aimedRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
Creating the Perfect Wedding Office: A Space That Inspires Confidence and Creativity
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. Your office is more than just a workspace—it’s a reflection of your brand, your personality, and your commitment to creating extraordinary weddings. When clients walk through your door or join you on a virtual call, your office sets the tone forRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Couple Psychology: Understanding Your Engaged Couple and Honoring the Importance of Their Wedding
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Wedding planning is more than organizing flowers, venues, and timelines—it’s a journey through one of the most meaningful times in a couple’s life. As a wedding planner, your role often extends beyond logistics to include a delicate balance of empathy, support,Read More
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