Hold on to those business receipts and invoices that you accumulate over the year. Ensure that you have kept a detailed summary about what the expenses were for, when they took place, and how much they cost. If it’s not self-explanatory, then flip it over, and write what it was for on the back…
We are what we repeatedly do. Success is not an action but a habit. ~Aristotle
Building your social media community is a great way to create a solid connection with your audience and customers. When you have an active social network, you give yourself access to your ideal customer so that you can keep learning from them and keep providing value to them in the way that resonates with them. Maximizing your content strategy to build your social media community is an important goal to meet.
We, as wedding planners have a variety of skills and weaknesses. This is what makes us human. It’s also what makes us resonate with some clients and not with others. Some of us are wonderful at creating in-depth timelines and spreadsheets while others are great at communicating with warmth and passion, making clients feel extra special. I’m sure some of us do it all. This article is geared to those who need a little push to aid with communication.
By: Mallory Lauder, WPICC of Lasting Events I feel like there is a bad rap between wedding planners and venue coordinators. Like we are destined to not get along. I don’t think that is accurate at all because some of my favourite venues are because of the venue coordinators. Having an amazing and open-minded venueRead More
Throughout the last 16 months, we have been offering our most popular course LIVE, online. While we have enjoyed it, we truly hope this is the last time we will need to offer it! Since COVID-19 has interrupted all of our lives, we cannot hold our in-person classes quite yet. In its place, we will beRead More
By: Andriana Avraam, WPICC, Lead Planner at Pink Media Events If you’re a passionate wedding planner like us, then you have probably helped pull together numerous dream weddings in your career. It is only natural that the more weddings we plan, the more experience we build. As we get better at managing all the movingRead More
JOIN US AT THE ROMANCE TRAVEL XPO ON AUGUST 3! 12pm – 4pm (EDT) / 9am – 1pm (PDT) Danielle Andrews and Tracey Manailescu, WPIC Co-Founders, will be giving an exclusive breakout session on “The Best Places to Kiss: Post-Pandemic Romance Travel Trends”, at the Romance Travel Xpo on August 3. Make sure to join us forRead More
In the past year and a half (thanks to COVID-19) it has been difficult to run a business on many levels. The wedding and event industry in Canada was almost non-existent unless our events were done virtually, or in extremely small numbers following provincial guidelines. Thank goodness we are seeing things turn around, and the forecast is starting to look promising.
Social media content is one of the challenges that we have struggled most with. As planners, we rely heavily on our social media platforms to interact with clients, potential clients and other wedding pros. We are used to showcasing our weddings and events, testimonials and behind-the-scenes work as part of our communication.