by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Success in the wedding industry isn’t random, and it’s not based on luck, popularity, or the number of Instagram followers you have. After 25 years of training, mentoring, and watching thousands of wedding professionals grow their businesses, one truth stands out:Read More
Beyond the Brochure: What Destination Immersion Events Offer Wedding Planners
Insights from “From The Bahamas with Love” by Karolina Fernandes, DWS, of Diamonds Destination Weddings At the end of February, I had the opportunity to attend From The Bahamas with Love, a multi-day immersive program for international wedding professionals held from February 28 through early March. The event, organized annually by the Bahamas Ministry ofRead More
An Interview With the Lead Chocolatier at Succulent Chocolates & Sweets Inc.
There are some people in the wedding and events industry who quietly make every celebration sweeter both literally and figuratively. Sandra Abballe-Domanico is one of those people. As the creative force behind Succulent Chocolates & Sweets Inc., Sandra has built a reputation for crafting stunning confections that feel just as special as the celebrations they’reRead More
Teaching Old Dogs New Tricks: Why Fear of Education Will End Your Wedding Business
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Let’s get uncomfortable for a moment, because the wedding industry needs it. Recently, I spent significant time in another country speaking with wedding planners at various stages of their careers. What shocked me wasn’t a lack of talent or creativity. ItRead More
WPIC Wedding Awards & Kickoff Gala 2026
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada A Night of Celebration, Connection, and Community Please see the wonderful official write-up by our media partner Eventsource.ca This past weekend, the wedding industry came together in the most meaningful way at the WPIC Wedding Awards and Kickoff Gala. It was an evening dedicatedRead More
March WPIC Planner of the Month: Felicity d’Eon
WPIC is proud to introduce our March Planner of the Month: Felicity d’Eon, the visionary planner, designer, and true fairy-godmother-in-heels behind Forevermore Wedding Co. from Nova Scotia. With an eye for refined detail, a heart for her couples, and a flair for creating celebrations that feel both elevated and deeply personal, Felicity brings magic toRead More
So You Think You Want to Be a Wedding Planner?
by Danielle Andrews, President and Co-founder of The Wedding Planner Institute of Canada Inc. When someone discovers what I do for a living, the reaction is almost always the same: “OMG, you’re a wedding planner? That must be SO fun! Is it like that J. Lo movie?” My answer?“Some of it… but we don’t stealRead More
Being Booked Solid Is Not the Flex Wedding Planners Think It Is
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. For years, wedding planners have proudly said, “I’m fully booked.”It sounds impressive.It feels validating.And on the surface, it looks like success. But here’s the truth most planners don’t want to hear: Being booked solid is not a business strategy. It’s aRead More
From Planner to Leader: How to Confidently Run the Wedding Day as the Professional in Charge
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada and Founder/Lead Planner of Tracey M Events The wedding day is the culmination of months, sometimes years of planning. While you’ve expertly guided your couple through decisions, timelines, and logistics, the real test comes when the day arrives. Being the professional in charge doesn’tRead More
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