By: Tracey Manailescu, Co-founder and VP of WPIC Inc. Things have definitely changed over the past year and a half, and the way we used to do things have changed right along with it. While we are slowly getting back to interacting with people in real life, we need to be mindful and respectful ofRead More
Many businesses that are just starting off on Instagram are eager to jump in and let the world know who they are. Although the excitement is understandable, it is vital to put together a comprehensive strategy and figure out several things from your brand voice, to your engagement strategies and much more. Just as there are many things you could end up getting right with Instagram, there are an equal number of things that you can get wrong.
Use these tips to understand the top Instagram Marketing mistakes to avoid on your pursuit of launching your business on Instagram.
There is a lot of discussion about hashtags and their use. The truth is, a hashtag is just a keyword phrase spelled out without spaces, with a hashtag (#) in front of it (called the pound symbol in the US). The point of using hashtags is to attract your audience, categorize your messages, build your brand, and increase engagement.
To use hashtags in your social media marketing, you may want to learn the ropes.
There are many tools that can help you track and analyze your progress, including Instagram itself. In addition, plugging your Instagram account to other 3rd party apps and websites can show you more in-depth and valuable analytics. These apps can give you a comprehensive 360 overview of your Instagram strategy and where you stand amongstRead More
I have been in the wedding industry for nearly 2 decades and today I am going to give you a few tips for improving your social media. I am primarily referring to Instagram in this article, although I am sure that most of the advice would be transferable to other platforms.
Instagram has more than one billion consumers. At least 80% of users follow a business account or brand. This makes Instagram an important part of your Marketing Strategy. If you haven’t already, you need to get your business on Instagram, build your following, and ultimately your client list and profits.
Click in for some simple ideas on how to increase your target market with Instagram.
By Tracey Manailescu, WPIC Co-founder and Vice President If your wedding business is going to fail, chances are it will be in the first five years. 50% of them do. This is according to Forbes One sure thing that will guarantee failure is not providing good customer service. In particular, you need to be payingRead More
Wedding Professionals need to wear a lot of hats. Not only do they need to be experts in their field, but they also need to run a business and market that business effectively in order to attract clients. There are a lot of ways Wedding Professionals can market themselves to potential clients and it is so important to utilize both paid and unpaid marketing effectively. One extremely effective way to market yourself and your business to potential clients is by Blogging. It is essentially free, as it only costs you your time. But the Return on Investment for that time is amazing.
By Tracey Manaielscu, Co-founder and Vice President of The Wedding Planners Institute of Canada We all make mistakes in our businesses, we are human after all. However, we need to learn from our mistakes and make the necessary changes to our businesses because of what we have learned. This is why education is so veryRead More