By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada and Founder/Lead Planner of Tracey M Events The wedding day is the culmination of months, sometimes years of planning. While you’ve expertly guided your couple through decisions, timelines, and logistics, the real test comes when the day arrives. Being the professional in charge doesn’tRead More
Trust Me, Luck Has Nothing to Do With It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’re any kind of successful in the wedding industry, or honestly, in any industry, you’ve probably heard this sentence more times than you can count: “You’re so lucky.” It’s usually said with admiration, sometimes envy, often with good intentions. ButRead More
Retainer vs. Deposit: Why the Difference Matters in Professional Wedding Planning
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Retainer vs. Deposit: Why the Difference Matters in Professional Wedding Planning In the wedding industry, I hear the terms retainer and deposit used interchangeably all the time and they’re not the same thing. The difference matters. From both a professional and legal standpoint, usingRead More
“Can I Buy You a Coffee and Pick Your Brain?”
Why This Isn’t the Right Way to Approach a Professional, and What to Do Instead by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been in business long enough, especially in a visible, leadership, or education role, you’ve received this message: “Can I buy you a coffee andRead More
The “Invisible Work” Crisis: Why Wedding Planners Must Start Setting Micro-Boundaries in 2026 (And How to Do It Without Hurting Client Relationships)
In 2026, planners are facing a rapidly growing problem in the industry, the explosion of invisible work.
This is the unpaid, unacknowledged, often unnoticed work that couples expect “just to happen”, and it’s increasing every year.
Cash Flow Mistakes Wedding Planners Don’t Realize They’re Making
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Many wedding planners believe that if bookings are coming in, the business must be healthy. But busy does not equal profitable, and it definitely doesn’t mean your cash flow is stable. In fact, some of the most talented planners struggle financiallyRead More
February Planner of the Month
From crafting unforgettable celebrations to guiding her clients with warmth and professionalism, Fidan has a remarkable ability to make every wedding feel personal, effortless, and full of joy. We can’t wait for you to get to know her story, her inspirations, and the magic she brings to the wedding industry!
The Long-Term ROI of Wedding Planner Education
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, it’s easy to think of education as a “startup cost.” A course fee. A textbook. A few months of study. But the planners who build long, profitable, reputable careers understand a simple truth: Wedding planner education isn’tRead More
Understanding Today’s Clients: What Couples Really Want from Their Wedding Planner
By Tracey Manailescu, Co-founder of WPIC Inc, and founder of Tracey M Events The wedding industry has changed, and so have couples. Post-pandemic, clients are coming to planners with higher expectations, more questions, and a desire for personalized, stress-free experiences. Understanding what today’s couples want is essential if you want to provide a service thatRead More
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