By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. There is a dangerous little phrase in the wedding industry: “It will only take a few minutes.” A few minutes to answer an extra question. A few minutes to call the venue. A few minutes to review something the couple received from anotherRead More
Pay to Play: What Couples Need to Know About the Wedding Industry
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Okay, can we talk about something that is getting completely out of hand? Paying to play. And I don’t mean paying for advertising. I’m talking about venues, hotels, publications and, yes, even other wedding professionals asking businesses to pay for the privilege of beingRead More
Your Couples Are Not the Problem. Your Boundaries Might Be.
By Tracey Manailescu, Co-founder of WPIC Inc. Let’s have a little conversation about boundaries, because this is one of those topics that everyone in the wedding industry seems to understand until they actually have to enforce one. We have all had that client. The one who texts late at night with “just one quick question,”Read More
Your Client’s Wedding Is Not Your Content Studio
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Content has become a major part of running a wedding business. Wedding professionals are expected to post consistently, show their work, build a recognizable brand and give potential clients a glimpse behind the scenes. We are told to create Reels, captureRead More
The Wedding Planner Business Problem No One Talks About
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The Wedding Planner Business Problem No One Talks About Let’s talk about something we don’t talk about nearly enough. Being a great wedding planner is one thing. Building a wedding planning business that actually makes money, supports your life and doesn’t completely drainRead More
Drama May Get You Views, But It Won’t Get You Clients
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There has been a disturbing trend appearing on social media: wedding planners posting behind-the-scenes “POV” videos of themselves shouting, swearing, arguing with vendors, panicking over problems and visibly losing their cool on a wedding day. Perhaps the videos are exaggerated forRead More
Your Wedding Planner Isn’t There to Give You More Ideas. They’re There to Make the Ideas Work.
A wedding planner’s job isn’t simply to collect pretty ideas, create a timeline or hand you a list of vendors. Our job is to take all of your ideas, priorities, personalities and wishes and turn them into a wedding that actually works. We help you determine what is realistic, what is worth investing in, what needs to be adjusted and, sometimes, what simply isn’t a good fit for your wedding.
The Business Boundaries Every Wedding Professional Needs
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a difference between providing exceptional service and making yourself endlessly available. There is a difference between being flexible and allowing people to take advantage of you. And there is a very big difference between running a client-focused business andRead More
From Passion to Professional
One of the questions we hear all the time is:
“Will getting certified actually help me get clients?”
It’s a fair question. But it’s also the wrong one.
The better question is this:
Who will you become after investing in your education?
Because that’s where the real value is.
Over the last two decades, we’ve watched thousands of students from around the world walk into a WPIC classroom excited about weddings. They leave thinking differently. Speaking differently. Showing up differently.
The certificate matters, but the transformation behind it matters even more.
