By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Few phrases are repeated more often in the wedding industry than “wedding tax.” You’ve likely heard it before. “The florist doubled the price because it’s a wedding.” “The planner charges more because it’s a wedding.” “The photographer is adding a wedding tax.” But here’sRead More
The Client Experience Details Couples Never Forget
It’s Not the Centrepieces They Talk About Years Later by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Wedding professionals spend a great deal of time discussing trends, colour palettes, floral installations, entertainment, and décor. While these elements certainly contribute to a beautiful celebration, they are often not what couplesRead More
After Decades of Training Wedding Professionals, Here’s What We Know
Over the past several months, we have noticed a growing trend within the wedding industry: individuals publicly dismissing professional certification programs, educational institutions, and industry associations while simultaneously promoting themselves as coaches, consultants, or educators.
It is a trend worth discussing.
Not because criticism should be silenced. Healthy discussion, innovation, and differing opinions are essential for any industry to grow.
But there is a meaningful difference between advancing a conversation and attempting to build credibility by diminishing the organizations, educators, and professionals who have spent decades helping raise industry standards.
Client Welcome Kits: Creating a Memorable First Impression
Why the Client Experience Begins Long Before the Wedding Day by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the most exciting moments in the client journey is when a couple officially signs their contract and hires you as their wedding planner or coordinator. They have researched, compared,Read More
Kitchener Public Library
By: Melany Redman (she/her), WPICC, Social Enterprises Coordinator at Kitchener Public Library Melany is Coordinator of Social Enterprises at the Kitchener Public Library, working on a variety of fundraising projects via events. She is a WPIC certified wedding planner and has been working in the Weddings and Events industry for over 15 years. The NewRead More
How to Be a Better Wedding Planner for 2026 Couples
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada. If the past few years have taught us anything, it’s that the wedding industry doesn’t stand still. Couples are evolving, expectations are shifting, and technology is changing how we connect, plan, and celebrate. As wedding planners, we cannot rely on what worked even threeRead More
How to Attract Better Clients Instead of More Clients
Why Wedding Planners Need to Stop Chasing Volume and Start Building Alignment by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest mistakes wedding planners make when trying to grow their business is focusing entirely on getting more inquiries instead of attracting the right inquiries. More followersRead More
Before You Say “I Do,” Have This Conversation
You have picked the venue, tasted the cake, and agonized over seating arrangements. But there is one conversation you likely have not had yet. And, it is the one that could matter most if life ever takes an unexpected turn.
We are talking about a marriage contract, also known as prenuptial agreement.
Before you scroll past, hear us out. A marriage contract is not a sign that you are planning for divorce. It is a sign that you are planning for your life together, honestly and realistically, with both of your interests protected.
WPIC June Planner of the Month: Elaine Adelson
We are so happy to share with you the June WPIC Planner of the Month: Elaine Adelson, WPICC who is the Founder and Managing Director of ADV Boutique Event Venue. Elaine’s passion for creating unforgettable celebrations, combined with her eye for detail and dedication to exceptional client experiences, has made her a standout within theRead More
