Unlike many areas of travel, destination weddings are highly relationship-driven. Every recommendation we make as planners carries real responsibility. We’re asking clients to trust our expertise with one of the most important celebrations of their lives. So naturally, we recommend the properties we know: places we’ve visited, teams we’ve met, and venues where we understand the guest experience, the logistics, the strengths, and the potential challenges. Familiarity creates confidence, and confidence is what turns into a recommendation.
10 Instagram Story Ideas That Actually Work for Wedding Pros in 2026
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Instagram Stories remain one of the best ways for wedding professionals to stay top-of-mind with potential couples. While Reels may help people discover your business, Stories are where trust is built. They’re where couples get to know you, see your personality,Read More
Wedding Planner Pricing Strategies: Understanding Your Options and Choosing What Works for Your Business
One of the most common questions we receive from new and experienced wedding planners alike is:
“How should I charge my clients?”
The answer may surprise you.
There isn’t one “correct” pricing model.
The Lies Social Media Is Spreading About Weddings
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social media has changed the wedding industry forever. There is no denying that platforms like Instagram, TikTok, Pinterest, YouTube, and Facebook have become valuable sources of inspiration. Couples can discover new ideas, learn about traditions from around the world, and connectRead More
July WPIC Planner of the Month: Jennie Dobrucki
Meet Jennie Dobrucki, the owner and lead planner of A Divine Affair, an award-winning wedding planning, design, and coordination company based in Niagara, Ontario. With over 15 years of full-time experience in the wedding industry, Jennie is known for creating beautifully thoughtful, highly personalized celebrations that reflect each couple’s unique story while delivering a seamless, calm, and stress-free planning experience from beginning to end.
We are so very happy to announce her as the July WPIC Planner of the Month!
Effortless is an Illusion: The Extraordinary Work Behind Planning a Seamless Event
When guests describe a wedding or event as “effortless,” they are seeing the final result of months of planning, precise logistics, production coordination, risk management, and professional expertise. Learn what really goes into creating a seamless event experience and why education and experience matter.
The “Wedding Tax” Myth
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Few phrases are repeated more often in the wedding industry than “wedding tax.” You’ve likely heard it before. “The florist doubled the price because it’s a wedding.” “The planner charges more because it’s a wedding.” “The photographer is adding a wedding tax.” But here’sRead More
The Client Experience Details Couples Never Forget
It’s Not the Centrepieces They Talk About Years Later by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Wedding professionals spend a great deal of time discussing trends, colour palettes, floral installations, entertainment, and décor. While these elements certainly contribute to a beautiful celebration, they are often not what couplesRead More
After Decades of Training Wedding Professionals, Here’s What We Know
Over the past several months, we have noticed a growing trend within the wedding industry: individuals publicly dismissing professional certification programs, educational institutions, and industry associations while simultaneously promoting themselves as coaches, consultants, or educators.
It is a trend worth discussing.
Not because criticism should be silenced. Healthy discussion, innovation, and differing opinions are essential for any industry to grow.
But there is a meaningful difference between advancing a conversation and attempting to build credibility by diminishing the organizations, educators, and professionals who have spent decades helping raise industry standards.
