By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Somewhere along the way, “going above and beyond” became the gold standard in the wedding industry. But let’s be honest about what that often looks like in practice: late-night emails, unpaid overtime, blurred responsibilities, and a quiet acceptance of behaviour that would neverRead More
Stop Saying “Congratulations on Your Engagement!”
Unique Inquiry Responses That Actually Win Wedding Clients by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’re a wedding planner or vendor, you already know the drill. An inquiry lands in your inbox. You open it. You reply: “Congratulations on your engagement!” And so does everyone else. Florist.Read More
April WPIC Planner of the Month- Amanda Wilson
Photo: Click Happy Mallory “There are planners who follow trends… and then there are planners who set the tone for an entire room the moment they walk in. Amanda Wilson is firmly the latter. Fresh off seeing her in action at the WPIC Wedding Awards and Kickoff Gala in Toronto last month, one thing isRead More
The WPIC Wedding Awards Winners
Celebrating Excellence: Inside the WPIC Wedding Awards & Kickoff Gala on February 28, 2026 at The Chelsea Hotel Toronto Professional Photos by: Rosetta Li Weddings There are moments in this industry that remind us exactly why we do what we do, and the WPIC Wedding Awards & Kickoff Gala is one of them. This year’sRead More
Lead Like a Pro: How Wedding Planners Can Elevate the Client Experience From Day One
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest misconceptions couples have is that wedding planners simply “help with logistics.”Professionals know the truth: You are the leader of the entire client experience. How you communicate, guide, educate, and set expectations determines whether your clients feel calm,Read More
Why Wedding Planners Matter More Than You Realize
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Planning a wedding is exciting. It is also one of the most complex personal events many couples will ever organize. There are creative decisions, financial investments, logistics, timelines, personalities, and emotions all woven together into one meaningful day. This is where professional weddingRead More
Wedding Business Growth: The Habits That Separate Thriving Planners from Surviving Ones
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Success in the wedding industry isn’t random, and it’s not based on luck, popularity, or the number of Instagram followers you have. After 25 years of training, mentoring, and watching thousands of wedding professionals grow their businesses, one truth stands out:Read More
Beyond the Brochure: What Destination Immersion Events Offer Wedding Planners
Insights from “From The Bahamas with Love” by Karolina Fernandes, DWS, of Diamonds Destination Weddings At the end of February, I had the opportunity to attend From The Bahamas with Love, a multi-day immersive program for international wedding professionals held from February 28 through early March. The event, organized annually by the Bahamas Ministry ofRead More
An Interview With the Lead Chocolatier at Succulent Chocolates & Sweets Inc.
There are some people in the wedding and events industry who quietly make every celebration sweeter both literally and figuratively. Sandra Abballe-Domanico is one of those people. As the creative force behind Succulent Chocolates & Sweets Inc., Sandra has built a reputation for crafting stunning confections that feel just as special as the celebrations they’reRead More
