Understanding the Value Behind the Investment By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) It’s a question almost every wedding planner has heard. “Why does a wedding planner cost so much?” At first glance, it can seem like a planner is simply there on the wedding day, clipboardRead More
The Biggest Threat to Your Wedding Planning Business Isn’t AI. It’s Complacency.
Very few businesses fail because of technology. Many fail because they stop evolving. That may sound harsh, but it’s also incredibly freeing because it means your future is still within your control.
The True Cost of Running a Wedding Planning Business
What Wedding Professionals Need to Know Before They Set Their Prices By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) One of the most common misconceptions about being a wedding planner is that we simply show up on the wedding day, fluff a dress, cue the ceremony, and goRead More
Stop Marketing to Brides. Start Connecting with Couples.
Today’s couples expect authenticity. They expect collaboration. They expect to be treated as equals throughout the planning process. If your website still speaks only to brides, this is the perfect time for a refresh. Not because it’s fashionable, because it’s an accurate reflection of the couples getting married today.
Every Wedding Is a Luxury Wedding
Why Wedding Professionals Need to Stop Judging Budgets and Start Understanding Value by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There is a phrase that gets thrown around far too often in the wedding industry. “It’s just one day.” Or perhaps even worse: “I would never spend that muchRead More
Why Some Wedding Businesses Fail (Even When They’re Talented)
Talent Isn’t Why Most Wedding Businesses Fail.
One of the hardest truths about the wedding industry is this: talent alone is not enough.
Every year, talented wedding planners, designers, photographers, florists, officiants, and other wedding professionals quietly leave the industry. Some close their businesses. Others return to traditional employment. Some simply disappear without explanation.
At the same time, we see businesses that may not have the most impressive designs, the largest social media following, or the most creative ideas continuing to grow year after year.
Why?
Because building a successful wedding business requires far more than talent.
This reality can be frustrating, especially for passionate professionals who genuinely care about their clients and consistently deliver beautiful work. But understanding the factors that contribute to long-term success can help wedding professionals build businesses that not only survive but thrive.
Why Every Wedding Planner Needs Standard Operating Procedures
By Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. When most wedding planners think about growing their business, they think about marketing, social media, networking, or booking more weddings. Very few think about documentation. Yet one of the biggest differences between a business that depends entirely on its owner andRead More
August WPIC Planner of the Month: Barbara Vanni
Barbara Vanni of BWEDDINGS in Chicago, Illinois and was certified with us in September of 2013. If I remember correctly, at that time she was going back and forth between Toronto, ON in Canada and Miami, Florida in the US. We have seen her grow by leaps and bounds are are so happy to showcaseRead More
Free Ticket to Book More Weddings Virtual Conference
Have you reserved your FREE ticket to the Book More Weddings Summit yet? August 17-21, 2026. If you’re serious about growing your wedding business in 2026 and beyond, this is an event you won’t want to miss. Beginning Monday, August 17, you’ll hear from 46 leading wedding industry experts sharing the strategies, trends, and businessRead More
