In the world of wedding planning and services, competition can be overwhelming. Every couple planning their special day seeks the best possible experience and services to make their wedding dreams come true. But what happens when wedding planners don’t pay attention to their competition? It’s a mistake that can have significant consequences. In this article, we’ll explore why it’s crucial for wedding planners to know their competition and understand what they offer to their wedding couples.
10 Reasons a Venue’s On-site Wedding Planner Should be WPIC Certified
Certifying onsite wedding planners through The Wedding Planners Institute of Canada (WPIC) can offer several significant benefits, both to the resort, hotel, or venue itself and to its wedding clients. Here are some key reasons why a wedding venue or resort should get its onsite wedding planners certified by WPIC: 1. Professionalism and Credibility: CertificationRead More
Mistakes Planners Make When Selling Services to Couples
Wedding planners play a crucial role in helping couples navigate the complexities of this important day. However, even the most talented wedding planners can make mistakes when selling their services. In this article, we’ll explore some common pitfalls that wedding planners should avoid to ensure a successful sales process.
A Wedding Planner’s Guide to Capturing Joy in Elopements
As a wedding planner specializing in elopements, I’d like to share insights, best practices, and personal experiences that have enriched my journey, helping me craft unforgettable elopement experiences while overcoming unique challenges.
Wedding Day Emergency Essentials: What should you have inside your kit?
Putting together a well-stocked wedding emergency kit is key to ensuring that your clients special day runs smooth and stress-free.
Your Perspective vs Your Wedding Vendors and Why You Need to Trust Them…
Each professional you’ve hired brings a unique skill set and experience to the table.
Trust the vendors you hired to do the job.
Lean on their knowledge and expertise to create that unforgettable experience you are dreaming of.
How to Suggest Eco-conscious Swaps to Your Clients
As wedding coordinators and planners, we should be focusing on our clients’ needs first, while simultaneously incorporating sustainable practices into our life and the planning process. Even if your clients don’t prioritize the environment, it’s easy to make eco-conscious suggestions. Here are my top swaps that are easy to talk about and very impactful.
WPIC Certifies Majestic Resorts in Costa Mujeres, Mexico
The Wedding Planners Institute of Canada’s co-founder and Vice President, Tracey Manailescu had the pleasure of training the wedding team (WPIC style) at Majestic Elegance in Costa Mujeres, Mexico last week.
Sustainable Wedding Planning: Celebrating Love Without Compromising the Planet’s Health
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every year, millions of weddings take place around the world, leaving an immense ecological footprint. From excessive consumption and waste generation to high carbon emissions, traditional wedding celebrations often contribute to environmental degradation. However, a growing number of couples are now embracing sustainableRead More
4 tips for Using Images in Your Storytelling for Marketing
Stories are a significant part of human culture and the art of telling stories is timeless. With the introduction and advancement of technology, storytelling has become a great marketing tool. Brands use storytelling to capture the attention of prospects and customers, as well as engage with them for improved sales and ROI. Using stories inRead More
