Photo: Shot Life Studio Jyoti Saini, WPICC is the owner and principal planner of SJ Soirée located in Toronto, ON, Canada with an impeccable reputation in the wedding industry for building strong relationships built on trust and communication with their clients and wedding professionals alike. There is a strong emphasis on design and detail inRead More
How to Price Your Wedding Planning Services: Exploring Different Fee Structures
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Kindle Media As a professional wedding planner, one of the most critical business decisions you will make is determining how to charge for your services. Your pricing structure not only impacts your profitability but also influences the type of clients you attract andRead More
Why Don’t You Have Branding Photos Yet? A Sassy Wake-Up Call for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Alright, wedding pros, let’s have a little chat. Actually, let’s call this what it is—a necessary smack upside the head. Why on EARTH do you not have professional branding photos yet? You, the person selling “luxury” and “experience” and “flawless execution,” areRead More
How to Politely Decline a Wedding Client After the Initial Meeting
Not every potential client will be the right fit for your wedding planning business, and that’s okay. Whether their vision doesn’t align with your expertise, their budget isn’t realistic, or you sense personality clashes, it’s important to gracefully decline working with them while maintaining professionalism and kindness. Here’s how to let a client down gently after the initial consultation.
Winning Strategies To Build Your Wedding Planning Brand and Attract Clients
Image Source: Pixabay The wedding planning industry in Canada is vibrant and full of professional opportunities. However, we must be honest: It is highly competitive, and few people thrive in it. To flourish as a wedding planner, it’s essential to stand out, connect with the right clients, and build a recognizable brand. Marketing is aRead More
WPIC Kickoff & Wedding Awards 2025
WPIC Kickoff & Wedding Awards producers Tracey Manailescu and Danielle Andrews with Ascott Parc Management, Joe and Praveen.
A Heartfelt Thank You to Our Incredible Sponsors for the 2025 WPIC Kickoff and Awards Gala
A Heartfelt Thank You to Our Incredible Sponsors for the 2025 WPIC Kickoff and Awards Gala On Saturday, February 22, 2025, the wedding and event industry came together in a spectacular celebration at the beautiful Ascott Parc for the WPIC Kickoff and Awards Gala. The evening was nothing short of magical, and it would notRead More
Celebrating Excellence: The WPIC Wedding Awards 2025 Winners
By: Tracey Manailescu, WPIC Co-founder On Saturday, February 22, 2025, The Wedding Planners Institute of Canada (WPIC) hosted its prestigious annual Wedding Awards at the elegant Ascott Parc Event Centre. Professional photos: Motion D Productions This year’s event was a testament to the exceptional talent within our community, with 75 outstanding submissions vying for topRead More
February WPIC Planner of the Month- Lindsay Plank
Emily Jean Photography Lindsay Plank is the founder and lead planner of Lindsay Plank Events, a wedding and event planning company based in Hamilton, Ontario. Since 2015, Lindsay has crafted memorable experiences across the Greater Toronto Area and Niagara regions. Lindsay combines her diplomas in Travel & Tourism and Event Management, with a passion forRead More
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