by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. In a world full of Pinterest-perfect weddings, it’s the customized touches that make a celebration truly unforgettable. As a wedding planner, one of the most valuable services you can offer your clients is guiding them through the art of personalization. Customization transformsRead More
A Celebration of Chinese Weddings: WPIC Lunch & Learn Recap
This past Sunday, we had the pleasure of hosting our latest WPIC Lunch & Learn, “A Celebration of Chinese Weddings,” at the wonderful Sheraton Parkway Toronto North. It was a day filled with cultural appreciation, insightful learning, and of course, delicious food designed to help wedding professionals better understand and serve Chinese wedding clients.
WPIC Planner of the Month: Caitlin of Gray Weddings
We’re thrilled to shine the spotlight on the incredibly talented Caitlin Gray, WPIC-certified since 2016 and the heart behind Gray Weddings & Events in Halifax, Nova Scotia. Caitlin’s heartfelt approach, unmatched dedication, and genuine care for her couples and vendor partners have made her a beloved figure in the East Coast wedding community. With over 80 weddings planned and coordinated, her boutique company is known for crafting meaningful, unforgettable celebrations. From moving tables mid-storm to wrapping up every last detail post-wedding, Caitlin truly goes above and beyond—proving that passion, connection, and persistence are the cornerstones of her success. We are so proud of her journey and honoured to feature her this month!
Barn Weddings – A Site Visit with Tips
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, our work doesn’t stop with the weddings we plan. We need to continually expand our knowledge of the venues and services available to our clients. One of the best ways to do this is through regular site visits.Read More
Planning Safe and Seamless Weddings for VIP Clients
The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
Next Steps for a More Successful Wedding Business
No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
May WPIC Planner of the Month: Claudia Cole
Photo: Motion D Photography Claudia Cole is a highly experienced wedding and event planner based in Toronto, Ontario. As the founder of Claudia Cole Events, she brings over 15 years of expertise in designing and executing luxury weddings with elegance, precision, and a personal touch. Before launching her own company, Claudia spent 13 years workingRead More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
Surviving Your First Wedding Season as a New Planner
Wedding season is fast approaching, and if this is your first one as a professional wedding planner, you might be feeling a mix of excitement and anxiety. You’ve worked hard to build your business, connect with vendors, and book your first clients. Now it’s time to put all that effort into action. So, what should you be prepared for? And how can you make sure you not only survive but thrive during your first wedding season?
Secrets for a Thriving Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry is filled with both incredible opportunities and challenges. Whether you’re just starting out or looking to take your business to the next level, success as a wedding planner isn’t just about having an eye for design orRead More
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