By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Retainer vs. Deposit: Why the Difference Matters in Professional Wedding Planning In the wedding industry, I hear the terms retainer and deposit used interchangeably all the time and they’re not the same thing. The difference matters. From both a professional and legal standpoint, usingRead More
The Long-Term ROI of Wedding Planner Education
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, it’s easy to think of education as a “startup cost.” A course fee. A textbook. A few months of study. But the planners who build long, profitable, reputable careers understand a simple truth: Wedding planner education isn’tRead More
Understanding Today’s Clients: What Couples Really Want from Their Wedding Planner
By Tracey Manailescu, Co-founder of WPIC Inc, and founder of Tracey M Events The wedding industry has changed, and so have couples. Post-pandemic, clients are coming to planners with higher expectations, more questions, and a desire for personalized, stress-free experiences. Understanding what today’s couples want is essential if you want to provide a service thatRead More
How Gen Z Is Redefining the Wedding Industry
What Wedding Professionals Need to Know Now by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The wedding industry has always evolved with each new generation of couples, but Gen Z is not just evolving it, they’re rewriting the rules entirely. Born roughly between 1997 and 2012, Gen Z couplesRead More
The Cost of Hiring a Wedding Planner in Canada (2026 Update)
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There’s a saying we love in the wedding industry:“If you think hiring a professional is expensive, wait until you hire an amateur.” — Red Adair We could talk for days about the cost of not hiring a certified professional: lost deposits,Read More
The Hidden Reason Wedding Planners Are Struggling to Get New Clients and How to Fix It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been feeling like inquiries have slowed down, you are far from alone. A common frustration I’m hearing from wedding planners, globally, is:“It feels like there are fewer leads.” But here’s the truth…There aren’t fewer leads. The buyer behaviour hasRead More
What We Love About Planning Weddings (That Couples Might Not Realize)
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, we’re often seen working tirelessly behind the scenes. Scheduling vendor meetings, juggling timelines, managing budgets, and handling every last detail so couples can enjoy their day stress-free. But what couples might not always realize is how deeply we feel everythingRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
Top 10 Ways Wedding Planners Recover After Wedding Season
Wedding season is magical, emotional, and… exhausting. Between timelines, flowers, family drama, and dance floors, planners give it their all. And when it’s finally over, it’s time to recharge. Here are the top 10 ways we unwind and come back to life after the confetti settles: 1. Sleep Like a ChampWe’ve been counting down napRead More
The Toxic Lie About “Working Less” — and How to Actually Work Smarter
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. We’ve all seen the posts: “Work less, make more,” “Hustle culture is dead,” or “Build a business that runs itself while you sip cocktails on a beach.”While the sentiment sounds appealing, the truth is that this can create unrealistic expectations for wedding professionalsRead More
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