Photo: Carla Silva Photoraphy We have a fun interview for you today! Content Creators are becoming a must-have at weddings and social events. Find out why below: 1. What inspired you to become a wedding content creator, and how does your role differ from that of a traditional photographer or videographer? My own wedding experienceRead More
Recap: WPIC Boutique Course at Miller Lash House
WPIC certification course at Miller Lash House at U of T Scarborough
WPIC Kickoff on Saturday, February 22, 2025
WPIC Alumni, get ready to kick off 2025 in style! Join us for the highly anticipated WPIC Kickoff Event at the stunning Ascott Parc in Vaughan, Ontario, on Saturday, February 22, 2025. This year’s theme, Timeless Elegance, promises an unforgettable evening of sophistication and inspiration. Don’t miss the cocktail hour for cocktails and bites, photoRead More
Re-Evaluating Venue Vendor Lists: Empowering Wedding Planners and Couples
Wedding planners serve as the essential gatekeepers for couples, guiding them through every detail of their special day. However, the current practice of restrictive venue-approved vendor lists is a growing concern within the industry. While these lists aim to ensure quality and reliability, they often limit access to some of the best wedding professionals. It’s time for venues to rethink their approach and recognize the vital role that wedding planners play.
10 Marketing Missteps to Steer Clear Of
Marketing plays a crucial role in ensuring your business stands out. However, even seasoned professionals can fall into common pitfalls that hinder growth and success. Here are the ten biggest wedding marketing mistakes to avoid: 1. Neglecting Your Online Presence Your website and social media platforms are often the first point of contact for potentialRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Stay Agile, Stay Ahead: The Power of Responsiveness
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events How do you rate yourself or your business when it comes to being responsive to your clients? Are you sensitive to ensuring that you respond or acknowledge their messages or calls in a timely manner? Think of how annoying or frustrating a client may feel ifRead More
What you Need to Know About Cannabis at Weddings
Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
The Communicator’s Toolkit: Building Strong Relationships in Wedding Planning
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Whether we’re liaising with our couples or coordinating with vendors, the way we communicate can make or break the experience. Building Strong Relationships in Wedding Planning is not just about being clear and efficient, it’s about building and sustaining positiveRead More
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 52
- Next Page »
