By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
Legal Essentials Every Wedding Planner Should Know: Protecting Yourself and Your Business
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. As a wedding planner, you’re responsible for making a couple’s big day run smoothly. But beyond organizing flawless events, it’s crucial to protect yourself and your business legally. The wedding industry is fast-paced and detail-oriented, and without proper legal protection, aRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Wedding Planning During Economic Uncertainty: How to Recession-Proof Your Business
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry, like many others, isn’t immune to the effects of economic downturns. Whether it’s due to inflation, recessions, or global events that impact spending, professional wedding planners may face challenges in keeping their business profitable. Yet, weddings remain aRead More
Rebuilding Trust: How Wedding Planners Can Overcome Negative Client Reviews
Image Source: Pexels.com In a perfect world, every single one of your clients would sing your praises and leave nothing but glowing reviews. Unfortunately, that’s not always the case. Emotions can run high when it comes to weddings, and even the smallest hitch can lead to complaints, bad feedback, or worse — negative online reviews.Read More
Stay Agile, Stay Ahead: The Power of Responsiveness
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events How do you rate yourself or your business when it comes to being responsive to your clients? Are you sensitive to ensuring that you respond or acknowledge their messages or calls in a timely manner? Think of how annoying or frustrating a client may feel ifRead More
Sustainability Sells: How to Market Eco-Friendly Wedding Planning Services
In today’s world, sustainability isn’t just a buzzword; it’s a movement. Couples are increasingly aware of the impact their choices have on the environment, and many are seeking ways to make their weddings more eco-friendly. As a wedding planner, this presents a unique opportunity to position your business as a leader in sustainable weddings. By offering eco-conscious services, you can tap into this growing demand, attract environmentally conscious clients, and set yourself apart in a competitive market.
What you Need to Know About Cannabis at Weddings
Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
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