by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As a wedding planner, managing multiple weddings at once while scaling your business can feel like walking a tightrope. Each couple wants a flawless event, and as your client list grows, so do the demands on your time. Mastering time managementRead More
Networking Like a Pro: Building Relationships That Lead to Referrals and Collaborations
As a WPIC-certified wedding planner, your certification is more than just a credential; it’s a testament to your professionalism and dedication to excellence in the wedding industry. But to truly capitalize on your certification, building a strong network of vendors, venues, and industry professionals is essential. These relationships can lead to valuable referrals and collaborations that help grow your business. Here’s how to network like a pro with your WPIC certification as a cornerstone of your strategy.
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
Legal Essentials Every Wedding Planner Should Know: Protecting Yourself and Your Business
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. As a wedding planner, you’re responsible for making a couple’s big day run smoothly. But beyond organizing flawless events, it’s crucial to protect yourself and your business legally. The wedding industry is fast-paced and detail-oriented, and without proper legal protection, aRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Wedding Planning During Economic Uncertainty: How to Recession-Proof Your Business
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry, like many others, isn’t immune to the effects of economic downturns. Whether it’s due to inflation, recessions, or global events that impact spending, professional wedding planners may face challenges in keeping their business profitable. Yet, weddings remain aRead More
Rebuilding Trust: How Wedding Planners Can Overcome Negative Client Reviews
Image Source: Pexels.com In a perfect world, every single one of your clients would sing your praises and leave nothing but glowing reviews. Unfortunately, that’s not always the case. Emotions can run high when it comes to weddings, and even the smallest hitch can lead to complaints, bad feedback, or worse — negative online reviews.Read More
Stay Agile, Stay Ahead: The Power of Responsiveness
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events How do you rate yourself or your business when it comes to being responsive to your clients? Are you sensitive to ensuring that you respond or acknowledge their messages or calls in a timely manner? Think of how annoying or frustrating a client may feel ifRead More
Sustainability Sells: How to Market Eco-Friendly Wedding Planning Services
In today’s world, sustainability isn’t just a buzzword; it’s a movement. Couples are increasingly aware of the impact their choices have on the environment, and many are seeking ways to make their weddings more eco-friendly. As a wedding planner, this presents a unique opportunity to position your business as a leader in sustainable weddings. By offering eco-conscious services, you can tap into this growing demand, attract environmentally conscious clients, and set yourself apart in a competitive market.
