Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
Creating an Experience Worth Sharing: Emotional Touchpoints That Drive Word-of-Mouth
As a wedding planner, you understand that when couples come to you, they aren’t just looking for help coordinating their special day; they want someone with the know-how to shape a unique experience tailored specifically to them. A wedding planner who understands that each event is a story and knows how to spin the strawRead More
The Communicator’s Toolkit: Building Strong Relationships in Wedding Planning
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Whether we’re liaising with our couples or coordinating with vendors, the way we communicate can make or break the experience. Building Strong Relationships in Wedding Planning is not just about being clear and efficient, it’s about building and sustaining positiveRead More
Leveraging Your Certification: How WPIC Credentials Can Elevate Your Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Your credentials can be the key to unlocking new opportunities, gaining clients’ trust, and setting yourself apart from the crowd. With over 10,000 graduates in 37 countries, The Wedding Planners Institute of Canada (WPIC) is recognized as the gold standardRead More
Building a Winning Wedding Portfolio
by Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. Photo: Dimitri Kuliuk Building a Winning Wedding Portfolio: A Guide for Wedding Planners As a wedding planner, your portfolio is one of your most powerful tools. It’s your visual resume, showcasing your expertise, style, and the types of weddings youRead More
A Culturally Distinct Editorial
Thank you to Manuela Maranhão, WPICC of Mars Soirees for sending this beautiful editorial our way! As a Brazilian in Toronto, my objective is always to help couples incorporate their cultures to their wedding. Whether it’s including the “bem-casado” sweets as a symbol of good luck, lively samba music to get everyone dancing, or theRead More
The Unseen Value: Convincing Couples of Your Worth as a Wedding Planner
As a wedding planner, you’re not just another vendor on the couple’s checklist, you’re the orchestrator and the manager of the entire event. The truth is, without you, weddings would be chaotic at best and disastrous at worst. For WPIC Inc. certified planners, it’s essential to keep communicating our value to couples, highlighting the unique ways we contribute to their wedding success. Here’s how you can educate couples on your worth and ensure they see the irreplaceable role you play in their big day.
Italian Wedding Garden Soiree
We are excited to share the highlights of our recent WPIC Styled Shoot course, which combined a spectacular Italian-themed styled shoot with professional opportunities for our WPIC alumni.
