By Karolina Fernandes, WPICC of Diamonds Destination Wedding in Ottawa, ON. With over a decade of experience in the wedding and travel industry, Karolina is an award-winning destination wedding planner specializing in stunning celebrations across the Caribbean Islands and Mexico. As the founder of Diamonds Destination Weddings, she has built a reputation for creating seamless,Read More
How Wedding Planners can Educate Couples on Smart Budget Allocation
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. One of the most crucial roles a wedding planner plays is helping couples allocate their wedding budget wisely. Often, couples approach planning with emotional expectations rather than logical financial strategies. As a wedding professional, your expertise can guide them in making well-informed decisionsRead More
The Future of Wedding Planning: How AI & Tech Can Work for You, Not Against You
The wedding planning industry is evolving rapidly, with artificial intelligence (AI) and technology reshaping how planners manage their businesses. While some worry that tech advancements might replace human expertise, savvy wedding planners can leverage AI and automation to enhance their services, streamline processes, and create an even better experience for their clients. Here’s how AIRead More
Is Your Team Ready to Handle a Medical Emergency at a Wedding?
by Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. As a wedding planner, you’ve mastered the art of creating seamless, magical wedding days. But amidst the beauty and joy, emotions are high and the stress is on, unexpected emergencies can arise, including medical situations that require immediate attention. Is your teamRead More
How to Make Clients Feel Confident in Your Communication Throughout the Wedding Planning Process
By Tracey Manaiescu, Co-founder of The Wedding Planners Institute of Canada Inc. Clear, consistent communication is the foundation of a successful wedding planning experience. Couples need to feel informed, supported, and reassured at every stage of the process. Here’s how you can build trust with your clients by maintaining strong communication and staying in touchRead More
March WPIC Planner of the Month: Jyoti Saini
Photo: Shot Life Studio Jyoti Saini, WPICC is the owner and principal planner of SJ Soirée located in Toronto, ON, Canada with an impeccable reputation in the wedding industry for building strong relationships built on trust and communication with their clients and wedding professionals alike. There is a strong emphasis on design and detail inRead More
How to Price Your Wedding Planning Services: Exploring Different Fee Structures
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Kindle Media As a professional wedding planner, one of the most critical business decisions you will make is determining how to charge for your services. Your pricing structure not only impacts your profitability but also influences the type of clients you attract andRead More
Why Don’t You Have Branding Photos Yet? A Sassy Wake-Up Call for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Alright, wedding pros, let’s have a little chat. Actually, let’s call this what it is—a necessary smack upside the head. Why on EARTH do you not have professional branding photos yet? You, the person selling “luxury” and “experience” and “flawless execution,” areRead More
How to Politely Decline a Wedding Client After the Initial Meeting
Not every potential client will be the right fit for your wedding planning business, and that’s okay. Whether their vision doesn’t align with your expertise, their budget isn’t realistic, or you sense personality clashes, it’s important to gracefully decline working with them while maintaining professionalism and kindness. Here’s how to let a client down gently after the initial consultation.
