The Wedding Industry is booming. It is projected that there will be 2.5 million weddings in North America this year, the most since 1984! (Source: The Wedding Report) Many wedding professionals are not accepting any more clients for 2022. If you are saying to yourself, “My competitors are booked solid with weddings, why aren’t I?”, let’s take a candid look at what you are and are not doing.
Dealing With Poor Feedback
The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actuallyRead More
How to Use Social Media to Launch a New Wedding Product or Service
One way to use social media is to use it to launch a new product or service to your audience. When you remember that social media is just a tool for you to use to get traffic to your products, services, and or offerings, it starts to become super-easy to figure out different ways to make it work.
Why is Blogging so Important for Wedding Pros?
Wedding Professionals need to wear a lot of hats. Not only do they need to be experts in their field, but they also need to run a business and market that business effectively in order to attract clients. There are a lot of ways Wedding Professionals can market themselves to potential clients and it is so important to utilize both paid and unpaid marketing effectively. One extremely effective way to market yourself and your business to potential clients is by Blogging. It is essentially free, as it only costs you your time. But the Return on Investment for that time is amazing.
Webinar: Copy That Converts
Join us on September 8th, 2021 at 7 pm EST for an educational webinar led by Crystal Adair-Benning. WEBINAR: Word Magic. Copy that Converts. Date: Wednesday, September 8, 2021 Time: 8 pm AT / 7 pm ET / 4 pm PT Cost: $30 + HST Register About Crystal Adair-Benning, WPICC: Crystal is a WPIC CertifiedRead More
How to Use Social Media to Drive Traffic to Your Blog or Website
The main job of your social media platforms is to drive traffic to your blog, website, or other online real estate. Social media is a traffic-generating tool that you can use to get more eyes on your content and products if you know how to use it right. Using social media to drive traffic to your blog or website will be a lot easier when you realize how it all works together.
Marketing Ideas for Your Wedding Business
Heidi Thompson of Evolve Your Wedding Business shares not 5 or 10, but 100 ideas to market your wedding business with us!
Here are a few…
Improve Your About Me Page
By: Tracey Manailescu, Co-founder of WPIC Inc. When potential clients are checking us out, and they go to our websites, they want to see and feel a connection with us. So usually they will go to the heart and soul of it… our “About Me” page. That is why it is so important to shareRead More
Hey Wedding Pro: Stop Doing Everything Yourself, Outsource!
As an entrepreneur and small business owner, you wear many hats. You are the President, Secretary, Bookkeeper, Graphic Artist, Administrator, Contract writer, Social Media Manager, Marketing Director, and this is on top of your actual Wedding Professional duties! There comes a time when you will either need to outsource some of your many roles and responsibilities, or you will simply burn out.
Here are tips from 14 Wedding Professionals about what they outsource.
Top 5 Reasons a Wedding Professional Should Blog with Bonus 116 Blog Post Ideas
There are several things a Wedding Professional needs to do in order to build and maintain a successful business, Blogging is one of them.
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