by Danielle Andrews, President & Co-founder of The Wedding Planners Institute of Canada Inc. The current pandemic might be changing life as we know it, but this doesn’t mean your couple can’t still get married to the love of their life. Thanks to technology and a little creativity, they can still celebrate their union withRead More
40 Facts About How Psychology of Color Can Boost Your Website Conversions
Recognizing the importance of color and its impact on human thought and behavior, the marketing and branding sectors have long made use of the power of color in advertising and design. With the rise of the internet and the shift to online marketing and eCommerce, this reach has expanded to include web design.
How to Ensure Your Business is LGBTQ2S+ Friendly
The number of LGBTQ2S+ couples looking to get married continues to increase, how can you make sure your business is inclusive and welcoming for these clients?
Social Media Secrets for Wedding Planners
Meagan Murtonen, WPICC Lead Planner, Designer, Florist & Lifestyle Blogger, Botanica and Bloom “Serendipitously, the wedding industry has always managed to sneak into my life, regardless of my line of work. Since I became certified by the Wedding Planners Institute of Canada in 2012, I’ve been passionately planning and designing weddings. In 2015, I tookRead More
Growing Your Wedding Business With Touch Points
by Alex Cheng, Boutique Websites
I am going to give you the tools and knowledge to grow your wedding business in the most efficient and effective way by telling you what I have learned in my 5 years of working in the Wedding Industry and over 12 years of helping businesses grow through online marketing.
Tips for Search Engine Optimization in 2017
In order to get yourself or your business listed higher on that Search Engine’s index, you must know how optimize your website for that search engine’s algorithm.
Google is the undisputed leader for Search Engines and therefore it is just good business to optimize your website according to Google’s algorithm.
7 Vital Steps to Make 2017 a Powerful Year
The key to growth and achieving your goals is to have a plan and work strategically. Otherwise, your business will be stagnate and lack progress. Below are 10 powerful steps to take at the end of 2016 so that you can maximize growth in 2017!
Social Media Do’s and Don’ts for the Wedding Professional
Social Media is a great way to show your personality to potential clients and business contacts, but you could be showing a less-than-flattering side of you.
How to help get your work featured
by Guest Blogger, Amy Stevenson, WPICC of EventSource.ca An Introduction The décor was perfect, the flowers gorgeous and the bride and groom were both stunning. You receive all the polished photos from your wedding photographer and you know for certain, you’ve got yourself a winning blog submission that will for sure grab the attention ofRead More
Tips to Personalize Your Website’s “About Me” Page
By: Tracey Manailescu I recently went to my “About Me” page and was mortified by what I read. Really! I sounded like a snob. Heck, I wouldn’t want to hire me. I hadn’t looked at it since I got my new website (insert forehead smack here). So I started thinking what qualities I like aboutRead More
