by Danielle Andrews, WPIC President and Co-founder
There are several things a Wedding Professional needs to do in order to build and maintain a successful business, Blogging is one of them.
Here are the Top 5 Reasons a Wedding Professional Should Blog:
1. Engage with the engaged
Engaged couples are huge consumers of information and their main source of information comes from the internet. They are looking for information, inspiration and insight. Your website won’t provide all that, but your blog can. Being a wedding professional and having a blog is kind of expected.
2. Free Advertising
If you write something of interest, or promote another business in your Blog, chances are people will share your post through Social Media. That is free advertising for you.
3. You can showcase your experience
Couples want to see what other couples have done for their wedding. When you showcase weddings you have worked on and the couple falls in love with the element you created, they are more likely to hire you. Blogs allow you to further showcase weddings and explain everything you had a hand in, and exactly what you do for your couples.
4. You can showcase your expertise
Most Millennials have a post-secondary education and have great respect for training and knowledge. (Source: abacusdata.ca) In light of this, claiming to be self-taught is such a strange, (false!), and self-damaging boast to make. Especially when you are trying to get someone to invest a lot of money and confidence in you. If you Blog about courses you have taken, webinars, seminars and conferences you have attended, it shows that you are constantly improving yourself and that you have the most up-to-date information. Blogging about current trends and topics of interest, shows the couple that you are the best professional to be hired.
5. It increases your website’s SEO
In order to be found quickly in the search engines, you need to have a content-rich, constantly updated website. The best way to achieve this is by Blogging 1-2 times per week. This will naturally place you higher on the search engine lists. You also want to make sure your Blog is SEO-friendly by writing ALT tags on all of your photos and including key words within your article. For more blogging tips visit Blog Tyrant
Stuck for ideas of what to Blog about? Here are 107 Blog Ideas for Wedding Professionals (that’s more than twice a week for a year!) Or Click Below to Download 116 Blog Ideas for Wedding Pros!
A word of caution: There is no doubt about it, Blogging can help your business, but if you don’t stay on top of it, it can hurt your business. Having a Blog that sits for months without being updated shows that you are either too busy, too lazy or have problems completing tasks, and none of those traits are what people want in a wedding professional.