What Wedding Professionals Need to Know Before They Set Their Prices By Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. (WPIC Inc.) One of the most common misconceptions about being a wedding planner is that we simply show up on the wedding day, fluff a dress, cue the ceremony, and goRead More
Stop Marketing to Brides. Start Connecting with Couples.
Today’s couples expect authenticity. They expect collaboration. They expect to be treated as equals throughout the planning process. If your website still speaks only to brides, this is the perfect time for a refresh. Not because it’s fashionable, because it’s an accurate reflection of the couples getting married today.
August WPIC Planner of the Month: Barbara Vanni
Barbara Vanni of BWEDDINGS in Chicago, Illinois and was certified with us in September of 2013. If I remember correctly, at that time she was going back and forth between Toronto, ON in Canada and Miami, Florida in the US. We have seen her grow by leaps and bounds are are so happy to showcaseRead More
Free Ticket to Book More Weddings Virtual Conference
Have you reserved your FREE ticket to the Book More Weddings Summit yet? August 17-21, 2026. If you’re serious about growing your wedding business in 2026 and beyond, this is an event you won’t want to miss. Beginning Monday, August 17, you’ll hear from 46 leading wedding industry experts sharing the strategies, trends, and businessRead More
Why Boutique Caribbean Properties Often Remain Hidden from Destination Wedding Planners
Unlike many areas of travel, destination weddings are highly relationship-driven. Every recommendation we make as planners carries real responsibility. We’re asking clients to trust our expertise with one of the most important celebrations of their lives. So naturally, we recommend the properties we know: places we’ve visited, teams we’ve met, and venues where we understand the guest experience, the logistics, the strengths, and the potential challenges. Familiarity creates confidence, and confidence is what turns into a recommendation.
Wedding Planner Pricing Strategies: Understanding Your Options and Choosing What Works for Your Business
One of the most common questions we receive from new and experienced wedding planners alike is:
“How should I charge my clients?”
The answer may surprise you.
There isn’t one “correct” pricing model.
July WPIC Planner of the Month: Jennie Dobrucki
Meet Jennie Dobrucki, the owner and lead planner of A Divine Affair, an award-winning wedding planning, design, and coordination company based in Niagara, Ontario. With over 15 years of full-time experience in the wedding industry, Jennie is known for creating beautifully thoughtful, highly personalized celebrations that reflect each couple’s unique story while delivering a seamless, calm, and stress-free planning experience from beginning to end.
We are so very happy to announce her as the July WPIC Planner of the Month!
Effortless is an Illusion: The Extraordinary Work Behind Planning a Seamless Event
When guests describe a wedding or event as “effortless,” they are seeing the final result of months of planning, precise logistics, production coordination, risk management, and professional expertise. Learn what really goes into creating a seamless event experience and why education and experience matter.
After Decades of Training Wedding Professionals, Here’s What We Know
Over the past several months, we have noticed a growing trend within the wedding industry: individuals publicly dismissing professional certification programs, educational institutions, and industry associations while simultaneously promoting themselves as coaches, consultants, or educators.
It is a trend worth discussing.
Not because criticism should be silenced. Healthy discussion, innovation, and differing opinions are essential for any industry to grow.
But there is a meaningful difference between advancing a conversation and attempting to build credibility by diminishing the organizations, educators, and professionals who have spent decades helping raise industry standards.
Kitchener Public Library
By: Melany Redman (she/her), WPICC, Social Enterprises Coordinator at Kitchener Public Library Melany is Coordinator of Social Enterprises at the Kitchener Public Library, working on a variety of fundraising projects via events. She is a WPIC certified wedding planner and has been working in the Weddings and Events industry for over 15 years. The NewRead More
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