In 2026, planners are facing a rapidly growing problem in the industry, the explosion of invisible work.
This is the unpaid, unacknowledged, often unnoticed work that couples expect “just to happen”, and it’s increasing every year.
February Planner of the Month
From crafting unforgettable celebrations to guiding her clients with warmth and professionalism, Fidan has a remarkable ability to make every wedding feel personal, effortless, and full of joy. We can’t wait for you to get to know her story, her inspirations, and the magic she brings to the wedding industry!
The Long-Term ROI of Wedding Planner Education
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, it’s easy to think of education as a “startup cost.” A course fee. A textbook. A few months of study. But the planners who build long, profitable, reputable careers understand a simple truth: Wedding planner education isn’tRead More
Understanding Today’s Clients: What Couples Really Want from Their Wedding Planner
By Tracey Manailescu, Co-founder of WPIC Inc, and founder of Tracey M Events The wedding industry has changed, and so have couples. Post-pandemic, clients are coming to planners with higher expectations, more questions, and a desire for personalized, stress-free experiences. Understanding what today’s couples want is essential if you want to provide a service thatRead More
The Cost of Hiring a Wedding Planner in Canada (2026 Update)
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. There’s a saying we love in the wedding industry:“If you think hiring a professional is expensive, wait until you hire an amateur.” — Red Adair We could talk for days about the cost of not hiring a certified professional: lost deposits,Read More
Creating a Signature Client Experience: How to Make Every Couple Feel Taken Care Of
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada In the wedding industry, your reputation is everything. Couples don’t just hire planners for logistics, they hire them for confidence, clarity, and care. That’s why creating a signature client experience is essential. When couples feel truly supported and valued, they’re more likely to referRead More
Cultural Expectations vs. Couple Priorities: A Planner’s Guide to Delicate Conversations
By Tracey Manailescu, co-founder of The Wedding Planners Institute of Canada Inc. Every wedding planner knows that parents can play a major role in the planning process. But when cultural expectations come into play (especially in multicultural or multi-generational families) the dynamic becomes even more complex. This is a topic that really resonates with me,Read More
January Planner of the Month is Gifty Owusu
We are so excited to present the first WPIC Planner of the Month in 2026 to all of you…Gifty Owusu of Yaa Events. Gifty Owusu is a certified event planner with The Wedding Planners Institute of Canada. Gifty launched Yaa Events in 2018 with nothing but excitement about creating beautiful events. She has a backgroundRead More
WPIC Inc. at Table Design Exhibition 2025
by Tracey Manailescu, Co-founder of WPIC Inc. Last week in Istanbul, Türkiye, I had the honour of speaking on behalf of WPIC Inc. at the Table Design Exhibition, alongside association leaders from around the world. Our conversation focused on the relevance and importance of industry associations and awards ceremonies not just as recognition, but asRead More
Pricing for Profit: How Wedding Planners Can Confidently Set Prices Without Second-Guessing Their Worth
One of the most common challenges even experienced wedding planners face is pricing. Not the spreadsheets, not the timelines, pricing.
It’s where passion meets numbers, confidence meets comparison, and ethics meet profitability.
At WPIC, we teach that professionalism, transparency, and value go hand-in-hand. Pricing your services with confidence isn’t just about making more money, it’s about charging appropriately so you can deliver exceptional service without burnout, resentment, or compromise.
If you’ve ever hesitated before sending a proposal, questioned whether clients will “pay that much,” or compared your pricing to someone else’s, this guide is for you.
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