By Debbie Russell, Executive Comittee Member of the Canadian Professional Disc Jockey Association Inc. It’s the time! The DJ calls you and your new spouse to the dance floor for the first dance. It’s an exciting moment that’s bound to have a few butterflies, as you and your partner get ready to move to thatRead More
How to Use Social Media to Drive Traffic to Your Blog or Website
The main job of your social media platforms is to drive traffic to your blog, website, or other online real estate. Social media is a traffic-generating tool that you can use to get more eyes on your content and products if you know how to use it right. Using social media to drive traffic to your blog or website will be a lot easier when you realize how it all works together.
Business Lessons We Have Learned From the Pandemic
WPIC Co-founders, Danielle Andrews and Tracey Manailescu share the business lessons they have learned during the Pandemic. Click to read.
The Business of Micro Weddings Mini-Course Available Online
We all hope that weddings will return to the grandeur of the past, but in the meantime, couples still want and need to declare their love for each other in a public union with those nearest and dearest to them. Hence the need for Micro Weddings, Mini-Monies, Elopements and Pop-Up Weddings.
Using Social Media to Boost Your Business Credibility
You know that most people prefer to do business with those they feel that they “know, like, and trust.” For this reason, all online and offline business owners need to find ways to develop the story of their credibility as a business owner and business. Using social media to boost your business creditably is anRead More
Marketing Ideas for Your Wedding Business
Heidi Thompson of Evolve Your Wedding Business shares not 5 or 10, but 100 ideas to market your wedding business with us!
Here are a few…
Romantic and Elegant Wedding Editorial
We were so happy to receive this lovely editorial shoot from Edmonton-based WPIC alumni, Olivia Fata of Olivia Fata Events that took place at Tangled Roots in Beaumount, Alberta. We had quite a difficult time narrowing down the photos from the beautiful selection provided.
Creating an Ideal Client Persona
Are you not attracting the right clients? Wedding Planning and Coordination is a a very personal service. It is so important for couples to find the right professional to help them navigate this crazy world. It is also very important for wedding professionals to find the right clients! The three of you are committing to work together during one of the most emotionally stressful times in a couple’s relationship, and dealing with a major financial investment. This is where creating an Ideal Client Persona can help.
3 Ways to Nurture Authentic Vendor Relationships in the Wedding Industry
The wedding industry is full of so many wonderful, talented creatives, from visionary planners and skillful florists, to makeup magicians and stationery smiths. Each one of us has a unique role to play in making beautiful wedding dreams to life. We have different backgrounds, products or services but ultimately we are all here for the same reason: to serve our couples.
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