By: Bahar Salehpour, WPICC, of Bouvardia Events in Vancouver, BC As a recently WPIC-certified wedding planner, I was thrilled to see Persian weddings featured in the WPIC textbook. As a Canadian with Persian heritage living in Vancouver, I’ve witnessed many stunning Persian weddings crafted by talented planners in the city. Inspired by them, I aimedRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
Creating the Perfect Wedding Office: A Space That Inspires Confidence and Creativity
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. Your office is more than just a workspace—it’s a reflection of your brand, your personality, and your commitment to creating extraordinary weddings. When clients walk through your door or join you on a virtual call, your office sets the tone forRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Couple Psychology: Understanding Your Engaged Couple and Honoring the Importance of Their Wedding
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Wedding planning is more than organizing flowers, venues, and timelines—it’s a journey through one of the most meaningful times in a couple’s life. As a wedding planner, your role often extends beyond logistics to include a delicate balance of empathy, support,Read More
Re-Evaluating Venue Vendor Lists: Empowering Wedding Planners and Couples
Wedding planners serve as the essential gatekeepers for couples, guiding them through every detail of their special day. However, the current practice of restrictive venue-approved vendor lists is a growing concern within the industry. While these lists aim to ensure quality and reliability, they often limit access to some of the best wedding professionals. It’s time for venues to rethink their approach and recognize the vital role that wedding planners play.
Engagement Season is Here: How Wedding Planners Can Prosper in the Busiest Time of the Year
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. The holidays bring twinkling lights, festive celebrations, and for many couples, a life-changing question: Will you marry me? Engagement season, which spans December through February, is the most romantic time of the year and accounts for 70% of all proposals. This periodRead More
Getting Your First Wedding Planning Clients: Actionable Tips for WPIC Inc. Graduates
By Tracey Manailescu, WPICC, DWC, CWD Photo: Vlada Karpovich Graduating from WPIC Inc. is a significant achievement, equipping you with the knowledge and skills to excel as a wedding planner. Now, it’s time to put that education into action and start building your client base. Here are some actionable tips to help you land yourRead More
10 Marketing Missteps to Steer Clear Of
Marketing plays a crucial role in ensuring your business stands out. However, even seasoned professionals can fall into common pitfalls that hinder growth and success. Here are the ten biggest wedding marketing mistakes to avoid: 1. Neglecting Your Online Presence Your website and social media platforms are often the first point of contact for potentialRead More
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