We are thrilled to announce that the next edition of the WPIC Wedding Awards is officially underway! The submission portal will open on December 1, 2025, and remain open until January 30, 2026. Winners will be honoured in person at the highly anticipated WPIC Kickoff and Awards Gala on February 28, 2026, at the ChelseaRead More
What We Love About Planning Weddings (That Couples Might Not Realize)
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, we’re often seen working tirelessly behind the scenes. Scheduling vendor meetings, juggling timelines, managing budgets, and handling every last detail so couples can enjoy their day stress-free. But what couples might not always realize is how deeply we feel everythingRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
What Worked, What Didn’t: How to Conduct a Year-End Business Review That Actually Matters
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
How Wedding Planners Can Showcase Their Worth and Value on Social Media
Social media is no longer optional for wedding planners, it’s essential. It’s where engaged couples go first for inspiration, recommendations, and reassurance that the professionals they hire are the right fit for their vision and investment. But showcasing your true worth and value on these platforms requires more than just posting pretty photos. It means strategically curating content that highlights your expertise, professionalism, and unique approach.
Networking with Intention: How to Build Relationships That Bring You Business Next Year
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Busy Season to Building Season As Wedding Season winds down (May–October in the Northern Hemisphere), most professionals breathe a sigh of relief, and rightly so. You’ve been in full execution mode for months: timelines, travel, ceremonies, and celebrations. But as your finalRead More
November WPIC Planner of the Month: Alisha Chadee
This month, we are thrilled to shine the spotlight on Alisha Chadee, WPICC who was certified by us, in July of 2012, and is the creative force behind Events by Whim. Known for her vibrant personality, impeccable organization, and thoughtful approach to wedding planning, Alisha has built a reputation for turning her couples’ visions intoRead More
50 Instagram Content Ideas for Wedding Planners – November Edition
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Engagement season is almost here, and that means it’s time to show up, share your expertise, and stay top-of-mind for newly engaged couples. November is the perfect bridge between the end of wedding season and the start of a new wave of inquiries,Read More
The Ultimate Content Plan for Wedding Pros: What to Post from November to February
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Quiet Season to Content Season As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.Read More
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