At WPIC Inc., we firmly believe that wedding planning is more than a passion, it’s a profession. Like any profession, success depends on a solid foundation of knowledge, skill, and a commitment to excellence. That’s why certification isn’t just helpful, it’s essential. Certification Sets the Standard When couples hire a wedding planner, they’re trusting someoneRead More
Planning Safe and Seamless Weddings for VIP Clients
The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
Next Steps for a More Successful Wedding Business
No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
Why Wedding Pros Need to Attend In-Person Events
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. There is a growing concern in the Canadian wedding industry: fewer and fewer wedding professionals are attending conferences, masterminds, and live educational sessions. At the same time, many of these same professionals are voicing frustration over not booking enough weddings or growingRead More
May WPIC Planner of the Month: Claudia Cole
Photo: Motion D Photography Claudia Cole is a highly experienced wedding and event planner based in Toronto, Ontario. As the founder of Claudia Cole Events, she brings over 15 years of expertise in designing and executing luxury weddings with elegance, precision, and a personal touch. Before launching her own company, Claudia spent 13 years workingRead More
With Love and Respect: Planning a Cultural Fusion Wedding That Honours Family While Celebrating the Couple
As wedding planners, it’s our responsibility to advocate for our clients while respectfully navigating family expectations. This becomes especially important when traditions, religions, and generational values are involved. While couples today want to reflect who they are, their parents and grandparents may see the wedding as an extension of their family’s legacy.
Stay in Your Lane: Understanding the Boundaries Between Wedding Planners and On-Site/Venue Coordinators
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Weddings are a symphony of moving parts, each playing a crucial role in creating a seamless and magical day. Among the key players behind the scenes are wedding planners and on-site venue coordinators. While their responsibilities may seem similar at a glance,Read More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
WPIC Goes to Antigua and Barbuda to Train Members of the ABHTA
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. WPIC Returns to Antigua and Barbuda for Our 5th Training with the ABHTA Last week, WPIC Co-founder Tracey Manailescu had the incredible opportunity to travel to Antigua and Barbuda to deliver the Wedding Planner, Coordinator, and Consultant Certification course, inRead More
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