We are so excited to present the first WPIC Planner of the Month in 2026 to all of you…Gifty Owusu of Yaa Events. Gifty Owusu is a certified event planner with The Wedding Planners Institute of Canada. Gifty launched Yaa Events in 2018 with nothing but excitement about creating beautiful events. She has a backgroundRead More
Happy New Year!
As we step into a new year, we want to take a moment to celebrate you, our WPIC alumni. Thank you for being part of this community of planners who lead with integrity, professionalism, and heart. The weddings you design, the couples you guide, and the calm you bring to moments that matter most doRead More
WPIC Inc. at Table Design Exhibition 2025
by Tracey Manailescu, Co-founder of WPIC Inc. Last week in Istanbul, Türkiye, I had the honour of speaking on behalf of WPIC Inc. at the Table Design Exhibition, alongside association leaders from around the world. Our conversation focused on the relevance and importance of industry associations and awards ceremonies not just as recognition, but asRead More
Pricing for Profit: How Wedding Planners Can Confidently Set Prices Without Second-Guessing Their Worth
One of the most common challenges even experienced wedding planners face is pricing. Not the spreadsheets, not the timelines, pricing.
It’s where passion meets numbers, confidence meets comparison, and ethics meet profitability.
At WPIC, we teach that professionalism, transparency, and value go hand-in-hand. Pricing your services with confidence isn’t just about making more money, it’s about charging appropriately so you can deliver exceptional service without burnout, resentment, or compromise.
If you’ve ever hesitated before sending a proposal, questioned whether clients will “pay that much,” or compared your pricing to someone else’s, this guide is for you.
How to Explain the Difference Between a Wedding Planner and a Venue Coordinator to Couples
And Confidently Answer: “Why do I need a planner if the venue has a coordinator?” by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Nearly every wedding planner has heard this question, and it’s completely understandable why couples ask it. The titles sound similar, and many venues proudly promote thatRead More
Building a Strong Vendor Network: How Connections Grow Your Business and Improve Client Experience
In the wedding world, your network is your net worth. The most successful planners aren’t just skilled organizers and creative problem-solvers, they’re relationship builders. They know that strong vendor partnerships don’t just make wedding days smoother; they elevate the entire client experience and strengthen the planner’s brand.
Whether you’re new to the industry or looking to refine your approach, here’s how to intentionally build, nurture, and leverage a powerful network of wedding professionals.
“My Venue Has a Coordinator, Why Would I Need a Wedding Planner?”
Understanding the Difference & Why They’re the Perfect Team by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common points of confusion for couples is the difference between a Venue Coordinator and a Wedding Planner/Coordinator.On the surface, the titles may sound similar—but their roles, responsibilities, and prioritiesRead More
How to Educate Your Clients Without Overwhelming Them: Clear Communication Strategies for Wedding Planners
One of the biggest challenges wedding planners face is balancing how much information to share with clients and when to share it. It’s part of our job to educate couples about logistics, timelines, vendors, and expectations, but providing too much information too soon can leave them confused or stressed.
The most successful planners know how to guide, lead, and support their clients with clarity, confidence, and structure. This blog will walk you through the communication strategies that help you educate your couples effectively without overwhelming them.
The Hidden Reason Wedding Planners Are Struggling to Get New Clients and How to Fix It
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been feeling like inquiries have slowed down, you are far from alone. A common frustration I’m hearing from wedding planners, globally, is:“It feels like there are fewer leads.” But here’s the truth…There aren’t fewer leads. The buyer behaviour hasRead More
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