by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. The wedding industry is filled with talented planners, so how do you stand out? The answer lies in finding your niche — the unique area of expertise that sets you apart and attracts your ideal clients. Whether it’s focusing on a specificRead More
5 Hot Topics Wedding Planners Are Talking About
By Tracey Manaiescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is constantly evolving, and the most successful planners are the ones who pay attention to what’s happening in real time. Not just with trends, but with challenges and client expectations. We dove into what’s buzzing in wedding forums, professionalRead More
Elevating Your Wedding Planning Business with Proven Systems and Professional Boundaries
Whether you’re a few years into your planning journey or a seasoned pro, the key to long-term success isn’t hustling harder… it’s working smarter. That means building systems that support you, setting boundaries that protect you, and showing up as a calm, confident professional your clients can trust.
Italian Weddings Masterclass: International Wedding Planner Certification
We’re thrilled to officially announce our brand-new Masterclass created to bridge cultures, elevate standards, and build seamless destination wedding experiences between Italy & North America.
Whether you’re an Italian wedding pro wanting to attract and wow North American couples, or a North American planner ready to confidently plan weddings in Italy, this certification course is for YOU.
IG Live! Italian Wedding Masterclass
Whether you’re based in Italy or North America, this program is about building respectful, successful partnerships and creating magic for your clients, together.
🎙️ Join the IG Live to hear us talk about what you can expect from the course, as well as:
✨ The Key Cultural Differences That Affect Planning & Communication
✨ What Both Sides Need to Know to Work Seamlessly Together
✨ How This Certification Strengthens Your International Credibility
8 Ways to Elevate Your Wedding Business This August and Harness the Power of the Lion’s Gate
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. August is a golden month of transition and opportunity. It is the last stretch of summer. Soon, vacation mode will wind down, routines will shift, and the busy “Wedding Season” will start to slow. At the same time, the exciting “Engagement Season”Read More
WPIC Planner of the Month for August: Vicky Nicholas
We did it! We finally got the Mary Poppins of weddings as the WPIC Planner of the Month, this month. Vicky Nicholas is the owner of Perfect Planners Weddings and Destinations by Perfect Planners. She is a regular fan favourite of not just her couples, but of many wedding professionals as well, and is known for her calm demeanor, get it done attitude and quick wit (we think it’s the Brit in her). Vicky is certified through WPIC Inc. with our core course, Wedding Planner, Coordinator and Consultant, as well, she is a certified Destination Wedding Planner.
How to Build Your “Why I Charge What I do” Statement
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. For Social Media, Your Website, and Confident Sales Conversations If you’ve ever hesitated when sharing your pricing or felt the need to justify your fees to a potential client, you’re not alone. One of the most effective tools you can createRead More
The Real Cost of Undercharging: Why You Might Be Losing More Than You Think
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Lately, I’ve been sharing a lot about pricing—and for good reason. This conversation goes far beyond simply “charging what you’re worth.” It’s about protecting the integrity of our profession, the sustainability of our businesses, and most importantly, the couples who trustRead More
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