by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. If you’ve been feeling like inquiries have slowed down, you are far from alone. A common frustration I’m hearing from wedding planners, globally, is:“It feels like there are fewer leads.” But here’s the truth…There aren’t fewer leads. The buyer behaviour hasRead More
How Wedding Planners Can Communicate Their Services More Clearly to Show Real Value
Most couples don’t realize what’s involved in managing timelines, reviewing contracts, coordinating vendors, or preventing disasters behind the scenes. They only see the “wedding day magic,” not the months of professional work that went into it.
This is why value-centered communication is essential. A simple phrase “so that you can” helps you translate tasks into meaningful benefits your clients actually understand.
Bitter or Better? The Entrepreneur’s Quiet Fork in the Road
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every entrepreneur, especially in the wedding industry, hits that moment. That crossroads where you ask yourself, “Is this going to make me bitter… or better?” Because let’s be honest: being a wedding pro isn’t just pretty tablescapes, beautiful venues, and glowing reviews. It’sRead More
Florence for WIM 2026: Where Business Met Pure Italian Magic
By Tracey Manailescu, Co-founder of WPIC Inc. Florence has always had a way of capturing hearts, but this time, it captured my professional soul, too. My trip for the WIM 2025 conference was the perfect balance of meaningful education, unforgettable experiences, and the kind of simple joys that remind you why you love this industry.Read More
How to Make the 2026 Wedding Season Your Best Yet
Whether 2025 has been your best year yet or one that tested your patience and resilience, now is the perfect time to look forward with fresh eyes and renewed motivation. Here are my top tips to set your wedding business up for a strong and successful 2026.
Announcing the 2026 WPIC Wedding Awards: Celebrating Excellence, Innovation, and the Heart of Our Industry
We are thrilled to announce that the next edition of the WPIC Wedding Awards is officially underway! The submission portal will open on December 1, 2025, and remain open until January 30, 2026. Winners will be honoured in person at the highly anticipated WPIC Kickoff and Awards Gala on February 28, 2026, at the ChelseaRead More
What We Love About Planning Weddings (That Couples Might Not Realize)
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, we’re often seen working tirelessly behind the scenes. Scheduling vendor meetings, juggling timelines, managing budgets, and handling every last detail so couples can enjoy their day stress-free. But what couples might not always realize is how deeply we feel everythingRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
What Worked, What Didn’t: How to Conduct a Year-End Business Review That Actually Matters
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
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