by Tracey Manailescu, WPIC Co-founder and Vice President Whether you are new to the wedding industry or have years of experience, your wedding portfolio is a selling feature for you and your company. It shows potential clients that you have some or tons of experience, knowledge and connections in the industry. This article discusses waysRead More
What does a Wedding Planner do at a Site Visit?
by Danielle Andrews, President and Co-Founder of WPIC Inc. A lot of people ask, what does a wedding planner do? There are so many roles and responsibilities of a Wedding Planner that people do not realize. One of those is the fact that we need to check out our local wedding venues and vendors. LuckilyRead More
Forget That… Try This Instead
By: Tracey Manailescu, WPIC Co-founder and Vice President Photo: Alice Xue I have recently been watching “Grey’s Anatomy” from the beginning. I know, I know…I don’t know what took me so long either. It’s amazing! Anyway, one episode stuck out to me for the wedding industry. It was repeatedly mentioned, to succeed, you need toRead More
Sophia and Kyle Get Married…Finally!
The love story began when Sophia (from Melbourne) met Kyle (from the Gold Coast), in Sydney! It must have been fate. From that moment onwards, their life would never be the same. The couple had planned their wedding for two years, with many COVID challenges in the way, but it was all worth it inRead More
7 ways to make your wedding business more LGBTQ+ friendly
by Danielle Andrews, President of The Wedding Planners Institute of Coordination Inc. LGBTQ+ couples are often left out when it comes to wedding marketing. They do not see themselves represented in advertising, in magazines, blogs or at wedding shows. It can be very difficult to navigate the wedding world and decipher who of the weddingRead More
The Importance of Specializing Within Your Wedding Business
By: Tracey Manailescu, WPIC Co-founder and Vice President Everyone who owns a business in the wedding industry does something they are good at, and does it well (or really wants to). Organization, selling, client relationships, communication, vendor relationships, solving problems, design skills, florals, and so on. The trick is to find out what that isRead More
Wedding Trends That We Are Loving for 2022
By: Tracey Manailescu, WPIC Co-founder and Vice President Finally weddings are back, and they are back with a BANG! We are actually seeing some different trends happening than what were projected, and I’m here for it. Some of the most noticeable trends are as follows: Out with tradition Statement dresses and suits Turning up theRead More
10 Questions to Ask at Your Wedding Venue Site Visit
By: Tracey Manailescu, WPIC Co-founder and Vice President Photo: Alice Xue When calling or emailing to book our clients wedding venue site visit, you will want to know the answer to a few questions ahead of the visit, so as not to waste anyone’s time. Of course you and your couple will have a listRead More
How to Become a Wedding Planner
It’s easy to become a Wedding Planner. But it takes time, education, experience, and perseverance to become a successful one. by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Wedding Planner professional is an attractive career to many, it sounds so glamorous and fun. But truly it is not forRead More
Wedding Planners in 2022 and Beyond
By: Tracey Manailescu, WPIC Co-founder and Vice President With the WEDDING BOOM of 2022 and 2023 causing sleepless nights and extra-long work hours, it’s more important than ever to have a great team, your systems in place, and a solid business plan for the future. Below are some ways that wedding pros have been, andRead More
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