by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It is hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients asRead More
Why Education is Your Superpower in the Wedding Industry
Being talented isn’t enough. In the wedding industry, education is your superpower.
You can have an eye for design and a heart for love stories, but without proper training? You’re risking burnout, legal issues, and missed opportunities.
Education gives you more than info. It gives you confidence, credibility, and a powerful network of pros who’ve got your back.
Why WPIC Certification is the Global Standard for Professional Wedding Planners
Since 2003, we’ve certified over 10,000 wedding professionals in 37 countries through the Wedding Planners Institute of Canada (WPIC Inc.). And I can tell you this with my whole heart, there’s something incredibly powerful about being part of a global community of educated, ethical, and business-savvy planners who take their craft seriously.
Helping Clients Understand What’s Realistic Within Their Wedding Budget
As wedding planners, one of our most important and delicate responsibilities is helping couples align their wedding dreams with the realities of their budget. Money conversations can feel awkward, but they’re essential to building trust, avoiding disappointment, and creating a celebration that’s both beautiful and feasible. The key? Approach these discussions with empathy, clarity, and a commitment to education over judgment.
WPIC Planner of the Month for July: Alyssa Mauro
We are so happy to share that Alyssa Mauro, WPICC, DWC and CWD of Event Shoppe by Alyssa & Co. Events is the “WPIC Planner of the Month” for July.
Booked and Busy? Not Yet? Here’s How to Attract the Right Wedding Clients
If you’ve been feeling a little more crickets than cha-ching this wedding season, you’re not alone. Many wedding planners (seasoned pros and fresh faces alike) are noticing a slower start to bookings in 2025. With the aftershocks of inflation, tariffs, shifting priorities for couples, and a highly competitive market, it can feel disheartening when inquiries aren’t coming in as fast or frequently as you’d like. But don’t panic. Pivot.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
The Art of Personalization: How to Help Your Clients Customize Their Wedding
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. In a world full of Pinterest-perfect weddings, it’s the customized touches that make a celebration truly unforgettable. As a wedding planner, one of the most valuable services you can offer your clients is guiding them through the art of personalization. Customization transformsRead More
Planning South Asian Weddings in Canada: Expert Tips for Certified Wedding Planners
As a certified wedding planner, understanding the nuances of South Asian weddings can help you build stronger relationships with your clients, create more seamless experiences, and ultimately, become a more sought-after professional.
Whether you’re just beginning to work with South Asian couples or you’re looking to refine your approach, here are some practical tips to guide you through the process.
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