by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Quiet Season to Content Season As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.Read More
WPIC Inc. Partners with the Bahamas Bridal Association
We were thrilled to welcome 25 amazing attendees from across The Bahamas (Nassau, Abaco, Harbour Island, and The Exumas), as well as from Miami, USA and Vancouver Island, Canada. Your energy, professionalism, and passion for the industry made this week so special.
Your Off-Season Is Your Power Season: 10 Ways to Strengthen Your Business Before Engagement Season Hits
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Calm Before the (Engagement) Storm “Wedding Season” in the Northern Hemisphere runs from May through October, months filled with long days, back-to-back celebrations, and endless to-do lists. You’ve given your all to your couples, and now the pace finally slows. But justRead More
Never Stop Learning: A Message to Our WPIC Alumni
It’s Danielle and Tracey here. We just want to remind you of something we can’t say enough: never stop learning. The wedding world moves fast. Trends change, client expectations evolve, and laws and regulations are always shifting. Staying still isn’t an option, and honestly, it’s what sets you apart as a professional.
At WPIC, we don’t stop at certification, and neither should you.
Top 10 Ways Wedding Planners Recover After Wedding Season
Wedding season is magical, emotional, and… exhausting. Between timelines, flowers, family drama, and dance floors, planners give it their all. And when it’s finally over, it’s time to recharge. Here are the top 10 ways we unwind and come back to life after the confetti settles: 1. Sleep Like a ChampWe’ve been counting down napRead More
The Toxic Lie About “Working Less” — and How to Actually Work Smarter
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. We’ve all seen the posts: “Work less, make more,” “Hustle culture is dead,” or “Build a business that runs itself while you sip cocktails on a beach.”While the sentiment sounds appealing, the truth is that this can create unrealistic expectations for wedding professionalsRead More
October WPIC Planner of the Month: Olivia Saïzonou
Photo: Brogan McNab This October, we’re excited to celebrate WPIC Planner of the Month, Olivia Saïzonou! Olivia is not only a talented wedding planner but also someone who radiates warmth, positivity, and genuine care for her clients. Her passion for love stories shines through in the thoughtful details she weaves into each celebration, making couplesRead More
How to Be an Wedding Assistant That Planners Want to Work With
If you’ve been hired as a wedding assistant, you’re not just filling a support role; you’re representing a professional brand and contributing directly to a couple’s most important day.
Here are some key ways to shine as a wonderful wedding assistant, with specific tips from a WPIC-certified perspective
Why Wedding Certification Matters and Why WPIC Leads the Way
At WPIC, we don’t believe in a “one-and-done” approach to education. Our curriculum is constantly evolving to reflect the realities of today’s wedding industry. In fact, we are now on the 16th edition of our textbook, a clear demonstration of how often we update our materials to ensure graduates are always “in the know.” From government expectations and etiquette to laws and legalities, we make sure our students have the most accurate, up-to-date knowledge at their fingertips. The truth is, if you aren’t certified, you don’t know what you don’t know, and that gap can make all the difference between a smooth wedding day and a costly mistake.
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