by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the ever-evolving world of wedding planning, one trend has been making waves and capturing the hearts of eco-conscious couples—sustainable weddings. As wedding professionals, it’s essential to stay up-to-date with the latest advancements in this eco-friendly niche. However, many misconceptions can hinder yourRead More
7 Tips to Enhance Client Experiences: Wedding Professionals Edition
by Whitney Owusu Sekyere, WPICC, Lead Planner of Liamwood Events As a wedding professional, your role is not only to provide exceptional service but to also ensure a seamless and unforgettable experience for your clients of course. From photographers to caterers, every vendor plays a significant part in making a couple’s dream wedding come true. BelowRead More
The Canine Connection: Why Wedding Planners Need Professional Wedding Dog Attendants for Their Dog-loving Clients
by Ash Moore, WPICC, Owner and Lead Coordinator at Black Dog Weddings WPIC Founders Danielle and Tracey have taught us that Millennials are a generation of consumers who focus on unique experience-driven purchases and the statistics don’t lie. In 2022, a poll in the UK indicated that nearly two-thirds of dog owners would want toRead More
Elements of Effective Sales Communication
Effective sales communication is the cornerstone of successful selling. Whether you’re selling a wedding planning service, or even an idea, your ability to communicate effectively with potential wedding clients can make or break the deal.
The Roles and Responsibilities of a Wedding Planner on the Big Day
by Danielle Andrews, Owner of The Wedding Planners, and President of The Wedding Planners Institute of Canada Inc. A wedding is the culmination of many months, sometimes years, of planning and preparation. It’s a day filled with love, joy, and memories that will last a lifetime. As a WPIC-certified wedding planner, I take great prideRead More
How to Convince a Couple They Need a Wedding Planner
by Danielle Andrews, President, The Wedding Planners Institute of Canada Inc. As a wedding planner, we all know that everyone needs a wedding planning partner. We’ve heard over and over, “Oh I should have hired a wedding planner! Even if just for Wedding Day Management.” It is usually the couple’s number one regret. But howRead More
10 Reasons a Venue’s On-site Wedding Planner Should be WPIC Certified
Certifying onsite wedding planners through The Wedding Planners Institute of Canada (WPIC) can offer several significant benefits, both to the resort, hotel, or venue itself and to its wedding clients. Here are some key reasons why a wedding venue or resort should get its onsite wedding planners certified by WPIC: 1. Professionalism and Credibility: CertificationRead More
A Wedding Planner’s Guide to Capturing Joy in Elopements
As a wedding planner specializing in elopements, I’d like to share insights, best practices, and personal experiences that have enriched my journey, helping me craft unforgettable elopement experiences while overcoming unique challenges.
Wedding Day Emergency Essentials: What should you have inside your kit?
Putting together a well-stocked wedding emergency kit is key to ensuring that your clients special day runs smooth and stress-free.
How to Suggest Eco-conscious Swaps to Your Clients
As wedding coordinators and planners, we should be focusing on our clients’ needs first, while simultaneously incorporating sustainable practices into our life and the planning process. Even if your clients don’t prioritize the environment, it’s easy to make eco-conscious suggestions. Here are my top swaps that are easy to talk about and very impactful.
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