by Danielle Andrews, President and Co-Founder of WPIC Inc. A lot of people ask, what does a wedding planner do? There are so many roles and responsibilities of a Wedding Planner that people do not realize. One of those is the fact that we need to check out our local wedding venues and vendors. LuckilyRead More
7 ways to make your wedding business more LGBTQ+ friendly
by Danielle Andrews, President of The Wedding Planners Institute of Coordination Inc. LGBTQ+ couples are often left out when it comes to wedding marketing. They do not see themselves represented in advertising, in magazines, blogs or at wedding shows. It can be very difficult to navigate the wedding world and decipher who of the weddingRead More
The Importance of Specializing Within Your Wedding Business
By: Tracey Manailescu, WPIC Co-founder and Vice President Everyone who owns a business in the wedding industry does something they are good at, and does it well (or really wants to). Organization, selling, client relationships, communication, vendor relationships, solving problems, design skills, florals, and so on. The trick is to find out what that isRead More
How to Become a Wedding Planner
It’s easy to become a Wedding Planner. But it takes time, education, experience, and perseverance to become a successful one. by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Wedding Planner professional is an attractive career to many, it sounds so glamorous and fun. But truly it is not forRead More
Wedding Planners in 2022 and Beyond
By: Tracey Manailescu, WPIC Co-founder and Vice President With the WEDDING BOOM of 2022 and 2023 causing sleepless nights and extra-long work hours, it’s more important than ever to have a great team, your systems in place, and a solid business plan for the future. Below are some ways that wedding pros have been, andRead More
Social Media is a Tool NOT a Destination
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A lot of wedding professionals focus the bulk of their marketing on social media. Often they get attached to various social media platforms and will get upset if you mention that the platform is just a tool – and since youRead More
Why Should a Wedding Planner Offer Proposal Planning Services?
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. In recent years we have seen asking the question become an event in itself. Whether it is Prom Proposals, Will you be my Bridesmaid? Will you be our child’s Godparent? and of course, Will you marry me? These are milestones inRead More
8 Ways to Build Self Confidence
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. “Confidence is sexy!” This is a saying we hear over and over. But confidence is not just attractive in personal life, it is also very important in your professional life as well. Self confidence translates in to business success, and thisRead More
Blogging Tips for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Having a blog for your business not only increases your company’s SEO (Search Engine Optimization), it lets potential clients get to know you better by showing your personality. Many people add a blog to their website because they feel they have to,Read More
7 Tips to Share With Wedding Guests to Improve Their In-Flight Experience
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Did you know that only 5% of the worlds population has been on a plane? (Source: DailyMail.co.uk)That statistic was very humbling to me. I’ve been on at least two flights per month for the last 15 years (except during the pandemic,Read More
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