by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. The holidays bring twinkling lights, festive celebrations, and for many couples, a life-changing question: Will you marry me? Engagement season, which spans December through February, is the most romantic time of the year and accounts for 70% of all proposals. This periodRead More
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
What you Need to Know About Cannabis at Weddings
Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
Creating an Experience Worth Sharing: Emotional Touchpoints That Drive Word-of-Mouth
As a wedding planner, you understand that when couples come to you, they aren’t just looking for help coordinating their special day; they want someone with the know-how to shape a unique experience tailored specifically to them. A wedding planner who understands that each event is a story and knows how to spin the strawRead More
Leveraging Your Certification: How WPIC Credentials Can Elevate Your Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Your credentials can be the key to unlocking new opportunities, gaining clients’ trust, and setting yourself apart from the crowd. With over 10,000 graduates in 37 countries, The Wedding Planners Institute of Canada (WPIC) is recognized as the gold standardRead More
The Unseen Value: Convincing Couples of Your Worth as a Wedding Planner
As a wedding planner, you’re not just another vendor on the couple’s checklist, you’re the orchestrator and the manager of the entire event. The truth is, without you, weddings would be chaotic at best and disastrous at worst. For WPIC Inc. certified planners, it’s essential to keep communicating our value to couples, highlighting the unique ways we contribute to their wedding success. Here’s how you can educate couples on your worth and ensure they see the irreplaceable role you play in their big day.
Italian Wedding Garden Soiree
We are excited to share the highlights of our recent WPIC Styled Shoot course, which combined a spectacular Italian-themed styled shoot with professional opportunities for our WPIC alumni.
Sailing into Romance: Hosting Destination Weddings on the Caribbean’s Largest Catamaran
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Recently, I had the pleasure of exploring the Caribbean’s largest catamaran, Karaya Punta Cana, while visiting the stunning shores of Punta Cana, Dominican Republic. This extraordinary floating venue, renowned for its elegance and impeccable service, presents a unique and fun optionRead More
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 73
- Next Page »
