By Tracey Manaiescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is constantly evolving, and the most successful planners are the ones who pay attention to what’s happening in real time. Not just with trends, but with challenges and client expectations. We dove into what’s buzzing in wedding forums, professionalRead More
Stay Curious: Why Growth and Education Are Non-Negotiable in Wedding Planning
When you first get into the world of wedding planning, it feels like you’re learning everything all at once; Contracts, design, logistics, etiquette, culture, marketing, social media, and all the things that come with running a business and serving people on one of the biggest days of their lives.
Fast-forward a few years (or even just a few months), and you might start to feel like you’ve got the basics down. But here’s the truth that successful wedding pros around the world will tell you: the minute you stop learning, you start falling behind.
So let’s talk about a topic that’s sparking real conversations in our industry globally:
“Are wedding planners keeping up with the evolving needs of modern couples, or are we stuck in the past?”
Italian Weddings Masterclass: International Wedding Planner Certification
We’re thrilled to officially announce our brand-new Masterclass created to bridge cultures, elevate standards, and build seamless destination wedding experiences between Italy & North America.
Whether you’re an Italian wedding pro wanting to attract and wow North American couples, or a North American planner ready to confidently plan weddings in Italy, this certification course is for YOU.
IG Live! Italian Wedding Masterclass
Whether you’re based in Italy or North America, this program is about building respectful, successful partnerships and creating magic for your clients, together.
🎙️ Join the IG Live to hear us talk about what you can expect from the course, as well as:
✨ The Key Cultural Differences That Affect Planning & Communication
✨ What Both Sides Need to Know to Work Seamlessly Together
✨ How This Certification Strengthens Your International Credibility
WPIC Planner of the Month for August: Vicky Nicholas
We did it! We finally got the Mary Poppins of weddings as the WPIC Planner of the Month, this month. Vicky Nicholas is the owner of Perfect Planners Weddings and Destinations by Perfect Planners. She is a regular fan favourite of not just her couples, but of many wedding professionals as well, and is known for her calm demeanor, get it done attitude and quick wit (we think it’s the Brit in her). Vicky is certified through WPIC Inc. with our core course, Wedding Planner, Coordinator and Consultant, as well, she is a certified Destination Wedding Planner.
The Real Cost of Undercharging: Why You Might Be Losing More Than You Think
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Lately, I’ve been sharing a lot about pricing—and for good reason. This conversation goes far beyond simply “charging what you’re worth.” It’s about protecting the integrity of our profession, the sustainability of our businesses, and most importantly, the couples who trustRead More
Worksheet: “What Should I REALLY Be Charging?”
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A Pricing Reality Check for Wedding Planners Let’s be honest—pricing is one of the most uncomfortable (and most important) parts of running a wedding planning business. Many planners start by charging what they think the market will bear, what their peersRead More
Are You Charging Too Little?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It is hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients asRead More
WPIC Planner of the Month for July: Alyssa Mauro
We are so happy to share that Alyssa Mauro, WPICC, DWC and CWD of Event Shoppe by Alyssa & Co. Events is the “WPIC Planner of the Month” for July.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
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