No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
Why Wedding Pros Need to Attend In-Person Events
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. There is a growing concern in the Canadian wedding industry: fewer and fewer wedding professionals are attending conferences, masterminds, and live educational sessions. At the same time, many of these same professionals are voicing frustration over not booking enough weddings or growingRead More
Stay in Your Lane: Understanding the Boundaries Between Wedding Planners and On-Site/Venue Coordinators
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Weddings are a symphony of moving parts, each playing a crucial role in creating a seamless and magical day. Among the key players behind the scenes are wedding planners and on-site venue coordinators. While their responsibilities may seem similar at a glance,Read More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
WPIC Goes to Antigua and Barbuda to Train Members of the ABHTA
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. WPIC Returns to Antigua and Barbuda for Our 5th Training with the ABHTA Last week, WPIC Co-founder Tracey Manailescu had the incredible opportunity to travel to Antigua and Barbuda to deliver the Wedding Planner, Coordinator, and Consultant Certification course, inRead More
April WPIC Planner of the Month- Dupe Ogundana
Congratulations to Dupe Ogundana, WPICC of Mo Events in Calgary, Alberta who is the WPIC Planner of the Month. Dupe was certified with us in 2017 and has just had a complete rebrand. We love it! I am Dupe and celebrations are my speciality. I love turning ideas into unforgettable moments, whether it’s an elegantRead More
The Wonderful Perks of Being a Wedding Planner
Being a wedding planner is more than just a career. It’s a passion, a calling, and for many of us, a dream come true. Yes, it comes with long hours, high-pressure situations, and the occasional difficult client, but the perks? Oh, they are absolutely worth it! If you’ve ever wondered why we love what we do, here are some of the incredible benefits that come with being a wedding planner.
70 Things a Wedding Planner can do
by Jennifer Borgh, WPICC, of Jennifer Borgh Events in Toronto, Canada and St. Ann, Jamaica Planning a wedding is an exciting yet overwhelming experience. Many couples underestimate the countless tasks involved in making their special day seamless and stress-free. Hiring a professional wedding planner ensures that every detail is covered, allowing the couple to fullyRead More
The Path to Becoming a Destination Wedding Planner: What New Planners Need to Know
By Karolina Fernandes, WPICC of Diamonds Destination Wedding in Ottawa, ON. With over a decade of experience in the wedding and travel industry, Karolina is an award-winning destination wedding planner specializing in stunning celebrations across the Caribbean Islands and Mexico. As the founder of Diamonds Destination Weddings, she has built a reputation for creating seamless,Read More
How Wedding Planners can Educate Couples on Smart Budget Allocation
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. One of the most crucial roles a wedding planner plays is helping couples allocate their wedding budget wisely. Often, couples approach planning with emotional expectations rather than logical financial strategies. As a wedding professional, your expertise can guide them in making well-informed decisionsRead More
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