by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A Pricing Reality Check for Wedding Planners Let’s be honest—pricing is one of the most uncomfortable (and most important) parts of running a wedding planning business. Many planners start by charging what they think the market will bear, what their peersRead More
Are You Charging Too Little?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It is hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients asRead More
WPIC Planner of the Month for July: Alyssa Mauro
We are so happy to share that Alyssa Mauro, WPICC, DWC and CWD of Event Shoppe by Alyssa & Co. Events is the “WPIC Planner of the Month” for July.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
The Art of Personalization: How to Help Your Clients Customize Their Wedding
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. In a world full of Pinterest-perfect weddings, it’s the customized touches that make a celebration truly unforgettable. As a wedding planner, one of the most valuable services you can offer your clients is guiding them through the art of personalization. Customization transformsRead More
Planning South Asian Weddings in Canada: Expert Tips for Certified Wedding Planners
As a certified wedding planner, understanding the nuances of South Asian weddings can help you build stronger relationships with your clients, create more seamless experiences, and ultimately, become a more sought-after professional.
Whether you’re just beginning to work with South Asian couples or you’re looking to refine your approach, here are some practical tips to guide you through the process.
A Celebration of Chinese Weddings: WPIC Lunch & Learn Recap
This past Sunday, we had the pleasure of hosting our latest WPIC Lunch & Learn, “A Celebration of Chinese Weddings,” at the wonderful Sheraton Parkway Toronto North. It was a day filled with cultural appreciation, insightful learning, and of course, delicious food designed to help wedding professionals better understand and serve Chinese wedding clients.
WPIC Planner of the Month: Caitlin of Gray Weddings
We’re thrilled to shine the spotlight on the incredibly talented Caitlin Gray, WPIC-certified since 2016 and the heart behind Gray Weddings & Events in Halifax, Nova Scotia. Caitlin’s heartfelt approach, unmatched dedication, and genuine care for her couples and vendor partners have made her a beloved figure in the East Coast wedding community. With over 80 weddings planned and coordinated, her boutique company is known for crafting meaningful, unforgettable celebrations. From moving tables mid-storm to wrapping up every last detail post-wedding, Caitlin truly goes above and beyond—proving that passion, connection, and persistence are the cornerstones of her success. We are so proud of her journey and honoured to feature her this month!
Barn Weddings – A Site Visit with Tips
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, our work doesn’t stop with the weddings we plan. We need to continually expand our knowledge of the venues and services available to our clients. One of the best ways to do this is through regular site visits.Read More
Planning Safe and Seamless Weddings for VIP Clients
The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
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