by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
How to Plan the Perfect Micro Wedding: A Step-by-Step Guide
In a world filled with grand celebrations with more than a hundred guests, the beauty of micro weddings lies in their simple and intimate nature. If your clients are dreaming of unfolding their happily ever after through a celebration that’s high on personalization yet low on stress, a micro wedding might be the perfect choiceRead More
Educating Couples During the Wedding Planning Process
By Tracey Manailescu, Co-founder of WPIC Inc. As wedding planners, our role extends far beyond coordinating logistics and executing timelines. We’re also educators, advocates, and confidants for our couples. Here are some key ways that wedding planners can educate couples during the wedding planning process to help them avoid common regrets: 1. Setting Realistic ExpectationsRead More
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Elevating Your Wedding Planning Brand: Essential Photos Every Wedding Planner Should Have and Tips on Using Them
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. In today’s visually-driven digital landscape, establishing a strong online presence is paramount for any wedding planner looking to stand out in the competitive industry. One of the most effective ways to do so is through high-quality branding photos that capture theRead More
Avoiding Wedding Regrets: Insights for Couples from Experienced Planners
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Your wedding day is supposed to be one of the happiest days of your life. It’s a celebration of love, commitment, and new beginnings. However, it’s easy for couples to get swept up in the chaos of wedding planning and overlook important detailsRead More
Thinking Globally: Why Wedding Planners Should Embrace International Insights for Success
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In an ever-evolving and increasingly interconnected world, the wedding planning industry is no exception to the benefits of thinking globally. While local expertise is undoubtedly valuable, wedding planners who aspire to grow and succeed need to break free from insular thinking and openRead More
The Attributes of Wedding Planners That Are Respected and Admired by Colleagues
By Tracey Manailescu, Co-founder of WPIC Inc. Certain professionals stand out among the crowd, earning the respect and admiration of their colleagues in the industry. These wedding planners possess a unique combination of attributes that not only elevate their own businesses but also inspire and influence others in the field. From impeccable organizational skills toRead More
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