The magic of weddings – the joy, the love, the meticulous planning – it can be a truly fulfilling career path. But for aspiring wedding planners, the initial costs can feel daunting. Fear not! With a strategic plan and a little creativity, you can launch your dream business even with a limited budget. Here’s yourRead More
Branding Your Website to Attract Your Dream Clients: A Guide for Wedding Planners
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Creating a beautifully designed and strategically branded website is essential for wedding planners and professionals looking to attract their dream clients. Your website serves as your virtual storefront, showcasing your expertise, style, and unique offerings. In this guide, we’ll explore how you canRead More
In-person Wedding Planner Certification at UTS on June 8th & 9th, 2024
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Tips for Guiding Your Client Through Outdoor Wedding Planning
by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
How to Plan the Perfect Micro Wedding: A Step-by-Step Guide
In a world filled with grand celebrations with more than a hundred guests, the beauty of micro weddings lies in their simple and intimate nature. If your clients are dreaming of unfolding their happily ever after through a celebration that’s high on personalization yet low on stress, a micro wedding might be the perfect choiceRead More
Educating Couples During the Wedding Planning Process
By Tracey Manailescu, Co-founder of WPIC Inc. As wedding planners, our role extends far beyond coordinating logistics and executing timelines. We’re also educators, advocates, and confidants for our couples. Here are some key ways that wedding planners can educate couples during the wedding planning process to help them avoid common regrets: 1. Setting Realistic ExpectationsRead More
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Elevating Your Wedding Planning Brand: Essential Photos Every Wedding Planner Should Have and Tips on Using Them
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. In today’s visually-driven digital landscape, establishing a strong online presence is paramount for any wedding planner looking to stand out in the competitive industry. One of the most effective ways to do so is through high-quality branding photos that capture theRead More
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