You know that most people prefer to do business with those they feel that they “know, like, and trust.” For this reason, all online and offline business owners need to find ways to develop the story of their credibility as a business owner and business. Using social media to boost your business creditably is anRead More
Marketing Ideas for Your Wedding Business
Heidi Thompson of Evolve Your Wedding Business shares not 5 or 10, but 100 ideas to market your wedding business with us!
Here are a few…
Romantic and Elegant Wedding Editorial
We were so happy to receive this lovely editorial shoot from Edmonton-based WPIC alumni, Olivia Fata of Olivia Fata Events that took place at Tangled Roots in Beaumount, Alberta. We had quite a difficult time narrowing down the photos from the beautiful selection provided.
Creating an Ideal Client Persona
Are you not attracting the right clients? Wedding Planning and Coordination is a a very personal service. It is so important for couples to find the right professional to help them navigate this crazy world. It is also very important for wedding professionals to find the right clients! The three of you are committing to work together during one of the most emotionally stressful times in a couple’s relationship, and dealing with a major financial investment. This is where creating an Ideal Client Persona can help.
3 Ways to Nurture Authentic Vendor Relationships in the Wedding Industry
The wedding industry is full of so many wonderful, talented creatives, from visionary planners and skillful florists, to makeup magicians and stationery smiths. Each one of us has a unique role to play in making beautiful wedding dreams to life. We have different backgrounds, products or services but ultimately we are all here for the same reason: to serve our couples.
8 Tips for Planning a Dream Wedding in Paris
When it comes to planning your wedding in Paris, you may already have an idea of what you always wanted. Perhaps you visited Paris and fell in love with the city of love. Or perhaps you’ve never been but always dreamed of getting married there and getting memorable shots on your wedding day with the Eiffel Tower, Notre Dame, or by the Seine river to name a few wonderful spots.
Keep reading for 8 tips to planning a wedding in Paris.
Is Social Media Marketing Getting Away from You?
Did you know that more than half of the world’s population is on social media? Even if your audience is only in your own country, that is a tremendous opportunity for any business owner to be able to connect with people near and far using technology that so many have. However, if you’re having issues creating an effective social media marketing strategy and are ready to give up, listen up.
Community Over Competition
By: Tracey Manailescu, Co-founder and VP of WPIC inc “One of the best things about the wedding industry is its supportive community of professionals that are constantly referring each other to new clients. Sit back and think – where did you source your last 20 weddings? The vast majority of booked business in the wedding industry comesRead More
Okanagan Elopement Just in Time for Earth Day
This beautiful Okanagan elopement was designed not only to feel intimate and romantic, but it was also meant to demonstrate kindness to the natural resources that surround and inspire us every day. This wonderful team of vendors brought to life an organic and eco-conscious approach to their work, showcasing that with any budget you can be just as thoughtful towards the earth as to the design itself.
How Your Wedding Planning Business Can Promote Sustainability This Earth Day
April 22nd is globally known as Earth day! During April, environmental activists join together to highlight the beauty of our natural land. From small businesses to large corporations, everyone has a part to play in combating climate change. As an event planning company, no matter what your niche is, YOU have the power to help spread awareness this Earth Day.
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