Being an entrepreneur is hard! There are so many things that you need to do and so many hats that you need to wear. One important aspect of running a wedding business is having a strong identifiable brand. This brand needs to be a reflection of you and your business. Here are some signs it’sRead More
How Do I Use Hashtags in My Social Media Marketing?
There is a lot of discussion about hashtags and their use. The point of using hashtags is to attract your audience, categorize your messages, build your brand, and increase engagement for your wedding business.
Here’s How to Avoid Clichéd Brand Names and Stand Out From the Crowd
Choosing the perfect name for your business is an important task. Not only does your name have to reflect your brand, but it also needs to stand out from the competition and make an immediate impression on potential customers.
11 Digital Marketing Tips for New Business Owners
If you’re just starting out running a new business, you can start right if you understand the power of digital marketing and implement it accordingly.
Styled Shoot: Bringing Back the Groovy 70’s
Thank you to Julie MacDonald, WPICC, CWD of Blanc Crème & Co for this super fun and vibrant submission.
Join the Ecoluxe Movement: How to Advocate for the Enviroment With Style
You CAN be a luxury wedding planner while still showing the planet some much needed love. These often-conflicting concepts can be balanced in your business branding, planning style and vendor recommendation list. Even if environmentalism doesn’t interest you, you can still make some small changes to advocate for less waste in the events industry. 5Read More
5 Ways Wedding Planners Can Incorporate Self-Care
By: Rachael Jessup As a wedding planner, it’s only natural to juggle multiple tasks at once. Making your wedding clients happy, after all, entails that you make them a priority. This means delivering on a couple’s expectations so they can have the perfect event. However, in a New York Times article, wedding planner Meg VanRead More
How To Use Keywords in Your Blog Content
Having a blog is a great way to bring potential clients to your website. Your wedding blog can help you establish your niche, expertise, and your personality before your potential clients even meet you. Using keywords in your content is a crucial way to get search engines to deliver your content to their customers: theRead More
Brunch and Learn: The Brand Experience
Join us for WPIC’s Brunch and Learn: The Brand Experience on Sunday, February 5, 2023
Free Webinar: Tuesday, December 13, 2022
Join The Wedding Planners Institute of Canada for a webinar on Tuesday, December 13th, 2022 at 4 pm EST
www.wpic.ca/webinar
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