Having a blog is a great way to bring potential clients to your website. Your wedding blog can help you establish your niche, expertise, and your personality before your potential clients even meet you. Using keywords in your content is a crucial way to get search engines to deliver your content to their customers: the searchers (and your potential clients). Keywords help your audience find your content. But you should create content first for real humans – especially your ideal audience, and secondly, for the search engines.
Ways to Incorporate Keywords into Your Wedding Blog Posts:
- Use Keywords in Headers – Using the H1 tag signals to the search engine what the page’s topic is about. This should match your title tag too. This will give the search engines the best idea of what the content is about on this page.
- In the First Paragraph – Search engines take the first 200 words or so on any page to index, and it’s also where your readers first look. Ensure that keywords are there, so they know they’re in the right place.
- Use Keywords in Titles – The title is the first thing your audience sees, and the title tag is the first thing the search engine sees. It just makes sense to put your keywords here.
- In Bullet Points – People like to scan when they read online in an F-pattern. Because of this, make sure you use bullet points to catch the reader’s eye.
- Use Keywords in the Meta Description – This is displayed in searches and what the search engine uses to match the title tag and other keywords to better describe what is on the page.
- In Title Tags – The title tag is the first thing that search engines see. If your keyword matches the title, headers, and the first paragraph, it makes it more evident what the page is about.
- Use Keywords in Image Alt Tags – This is unseen by the reader but important for search engines. And, if your audience includes the blind, it’ll make it easier for them to understand the images.
- Use in File Names – If you upload files such as videos and images to your site or social media, putting keywords in the file name helps search engines show that to your potential clients.
- Use Clarifying Keywords – When you write the content for the first paragraph, make sure you explain the keyword and use synonyms and associated words. Don’t overuse a keyword, either. The one keyword you’re trying to rank for should not comprise more than two percent of the content. (Unlike this article, lol.)
- In Your Links – When you set up a clickable link, you’ll also want to include keywords in the link. Search engines will follow each link with a keyword to index your site.
- Make Sure Keywords are Wedding and Niche-specific -The goal of your blog is to attract more engaged couples. So make sure you are attracting the right potential clients by using the correct keywords.
If putting the keywords in any of these areas makes the content look strange or difficult to read, rethink what you’re doing. Your wedding blog content should be written first for your audience and then optimized for search engines. You’ll be sure to put your potential clients first when you do it in that order.
by Danielle Andrews, President & Co-founder, WPIC Inc.