You CAN be a luxury wedding planner while still showing the planet some much needed love. These often-conflicting concepts can be balanced in your business branding, planning style and vendor recommendation list. Even if environmentalism doesn’t interest you, you can still make some small changes to advocate for less waste in the events industry.
5 Key Transitions to Implement
- 1) Start providing your clients with carbon offsetting resources to offset their wedding day in your final check in meeting
- 2) Stop recommending florists who use floral foam
- 3) Switch to hemp paper, recycled cotton paper or make a pledge to only recommend companies that can offer post-consumer recycled paper products to your clients. This includes client cards, business cards and stationery.
- 4) If your clients choose to give favors, make low waste recommendations. There are many beautiful favours to consider that are plastic free. Favours can also serve a dual purpose as place cards: such as the marble coasters shown below.
- 5) Recommend like-minded vendors to your clients who have sustainability initiatives. It shows your clients that you care about your community, and it supports other eco-conscious vendors.
Making eco-conscious planning suggestions to your clients has them thinking about the environment, even if they don’t select that option! Some of the most luxurious stationery is eco conscious, but if your stationery artist doesn’t offer it then your clients would never know. Start conversations with your favourite vendors and bring up the topic of sustainable options; might it be recycled cotton paper to your calligrapher, more local ingredients to your caterer or the initiative not to use floral foam to your florist.
Resources To Help You Plan a Sustainable Wedding or Event
Visit the Good Green’s Eco Vendor Directory and Apply to Join
This online community is filled with eco ethical vendors from across North America.
Check Out These Carbon-offsetting Resources – The Good Traveller is great for carbon offsetting travel pollution when you travel for business. Ten Tree has a program where your clients can purchase a carbon offset package for their wedding for $82.00 CAD. Their “Tying The Knot” package removes 27.8 tons of CO2 from the atmosphere and plants 136 trees to offset your wedding. This purchase can be made here. Purchase the Mindfully Wed E-Guide – This guide is from a company called Less Stuff More Meaning. Check out their website for lots of eco-ethical wedding inspiration.
Holly Perrier, WPICC is the owner of Perrier Planning Inc. – an eco conscious wedding and event planning company – that has branch locations in Toronto, Vancouver and Calgary. Perrier Planning aims to make the most important events in their clients’ lives as memorable and enjoyable as possible, while taking the time to drastically lower their event’s carbon footprint. Holly currently lives in Alberta with her fiancé and two dogs, and travels to Toronto and Vancouver several times a year.
Photo: Brooke Mos. Photography