Being an entrepreneur is hard! There are so many things that you need to do and so many hats that you need to wear. One important aspect of running a wedding business is having a strong identifiable brand. This brand needs to be a reflection of you and your business. Here are some signs it’s time to rebrand your wedding planning business:
Your current brand isn’t really a brand
If you wonder if you even have a brand, then odds are, you don’t. Every strong successful business needs a brand identity, and if you are not sure what yours is, it’s time to start working on it. A brand is a reflection of both you and your business. Potential clients should be able to identify what you and your business are about through your website, social media, and advertising. Your brand lets them know your style, and the kinds of weddings and clients you work with.
You’re embarrassed to send someone to your website or social media
You’ve been speaking with someone about their wedding and you are really connecting. The time has come for them to ask for your social handle or website, and you feel the need to explain or make excuses for it. This is a very clear sign that you need to rebrand. If you are saying, “I feel attacked right now,” then you know exactly what I am talking about!
Your brand doesn’t feel like you
Often when new business owners are starting out, they have difficulty expressing who and what they are about. Some seek help from others and those experts might put together a brand for you that just doesn’t fit. I have also seen seasoned professionals go to an expert for Rebranding and that brand just doesn’t sit well with them. If you are not comfortable in your brand, it’s time to rebrand your wedding business.
You are attracting the wrong kind of clients.
“Build it and they will come.” “What you put out comes back to you.” There is a reason these cliches exist, it’s because they are true! If the brand that you are showing to the masses is attracting the wrong kind of client, you need to overhaul your brand to be a proper reflection of you and your business, so that you do get the clients you wish to work with.
You’ve outgrown your current look
Times change, styles change, and as you and your business grow, your business aesthetic needs to grow too. Maybe you are working with a different type of client, added new services, or grown as a business person and entrepreneur. Who you and your business are will be different than who you were a few years ago. And that’s okay, that’s inevitable, it’s progress. But just as you and your business have changed, so must your brand to reflect who you are today. It only makes sense that your brand should evolve to reflect those changes as well.
Your vision or purpose has changed
As life goes on, our vision and purpose may change. You might start to really care about sustainability, or things change in your personal life to change how you see the world as a whole. Changes may come out of necessity, or just natural growth, but if your vision or purpose changes, you need to change your brand to reflect those changes.
Rebranding can be expensive. Especially to populate your website and social media with visuals that represent you. A great resource is a Stock Photo subscription that aligns with your new brand. For most wedding planners, that means a feminine, entrepreneurial collection. Our favourites are Styled Stock Society and Haute Stock (Use code: WPICC to receive 15% off!) Both have many girl-boss-type photo collections, and wedding and event photos, social media guides, as well as wonderful templates for you to use in your business.
If this article resonates with you, be sure to join us for the WPIC “Brand Experience” on February 5, 2023.
by Danielle Andrews, President, and Co-founder of The Wedding Planners Institute of Canada Inc.
Danielle has been a professional wedding planner since 2000. In 2003, she and Tracey Manailescu co-founded WPIC and together with their team of instructors, they have trained and certified over 9000 wedding professionals in 32 countries worldwide.
With over 23 years of experience, and hundreds of weddings and events under her belt, Danielle is a regular guest on television, in wedding magazines, and on the stage at wedding & events industry conferences sharing her expertise on all things wedding.