Why the Client Experience Begins Long Before the Wedding Day by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the most exciting moments in the client journey is when a couple officially signs their contract and hires you as their wedding planner or coordinator. They have researched, compared,Read More
How to Be a Better Wedding Planner for 2026 Couples
By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada. If the past few years have taught us anything, it’s that the wedding industry doesn’t stand still. Couples are evolving, expectations are shifting, and technology is changing how we connect, plan, and celebrate. As wedding planners, we cannot rely on what worked even threeRead More
How to Attract Better Clients Instead of More Clients
Why Wedding Planners Need to Stop Chasing Volume and Start Building Alignment by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest mistakes wedding planners make when trying to grow their business is focusing entirely on getting more inquiries instead of attracting the right inquiries. More followersRead More
Before You Say “I Do,” Have This Conversation
You have picked the venue, tasted the cake, and agonized over seating arrangements. But there is one conversation you likely have not had yet. And, it is the one that could matter most if life ever takes an unexpected turn.
We are talking about a marriage contract, also known as prenuptial agreement.
Before you scroll past, hear us out. A marriage contract is not a sign that you are planning for divorce. It is a sign that you are planning for your life together, honestly and realistically, with both of your interests protected.
The Dangerous Advice Wedding Planners Are Getting on Social Media
Why Viral Content Is Not Always Good Business Advice by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social Media has become one of the fastest-growing sources of inspiration, education, and entertainment for wedding professionals. In just a few minutes, planners can consume endless content about pricing, client communication, designRead More
The Difference Between Busy and Effective: How Great Wedding Planners Actually Work
By: Tracey Manailescu, Co-founder and Vice President of WPIC Inc. In wedding planning, being busy is often worn like a badge of honour. Back-to-back emails.Constant client messages.Endless to-do lists.Long days and even longer wedding weekends. But here is the truth most planners do not want to admit. Being busy does not mean you are beingRead More
Non-Disparagement Clauses in Wedding Contracts: What Wedding Planners Need to Know (and Share with Clients)
As wedding planners, we are not just designers, coordinators, or timelines experts, we are also advocates and educators for our clients.
Recently, we’ve seen an increase in non-disparagement clauses being included in venue and vendor contracts. Many couples sign agreements without fully understanding what these clauses mean, and that’s where we come in.
This is an opportunity for planners to step into a leadership role:
Educating clients so they can make informed, confident decisions
The Hidden Risk in Wedding Planning: Where Most Planners Lose Trust (Without Realizing It)
By: Tracey Manailescu, co-founder of WPIC Inc. In today’s wedding industry, being talented is not enough.Being organized is not enough.Even delivering a beautiful event is not always enough. The real differentiator, the thing that separates a thriving, respected wedding planner from one who is constantly chasing clients, is trust. And here is the part manyRead More
The 2026 Wedding Client: What’s Changed and What Planners Need to Do Differently
By: Tracey Manailescu, Co-founder and Vice President of WPIC Inc. The 2026 wedding client is not the same as even two or three years ago.They are more informed, more expressive, and far more intentional with how they spend. They are also consuming content at a rapid pace, comparing experiences globally, and expecting a level ofRead More
Rush Fees: What You Should Be Charging and Why
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The rise of last-minute wedding planning has introduced a new reality for wedding professionals: urgency is no longer the exception, it’s becoming the norm. Couples are booking weddings in 3–6 months (or less), expecting the same level of service, creativity, andRead More
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