Instagram has more than one billion consumers. At least 80% of users follow a business account or brand. This makes Instagram an important part of your Marketing Strategy. If you haven’t already, you need to get your business on Instagram, build your following, and ultimately your client list and profits.
Click in for some simple ideas on how to increase your target market with Instagram.
Why is Blogging so Important for Wedding Pros?
Wedding Professionals need to wear a lot of hats. Not only do they need to be experts in their field, but they also need to run a business and market that business effectively in order to attract clients. There are a lot of ways Wedding Professionals can market themselves to potential clients and it is so important to utilize both paid and unpaid marketing effectively. One extremely effective way to market yourself and your business to potential clients is by Blogging. It is essentially free, as it only costs you your time. But the Return on Investment for that time is amazing.
The Importance of Wedding Education
There has been a strange phenomena in the Wedding Industry lately. I have seen a few people trying to sell their “Wedding Pro Courses” or “Coaching Services” by claiming they were self-taught, which is one, not something to boast about, two, terrifying, three, hurting them more than giving clout, and,
four, blatantly false (we signed their certificate, lol).
Like every other professional in the world, they gained experience on the job, and that is a very important part of becoming a professional, but before gaining experience, theory and knowledge are essential. If theory wasn’t important, they wouldn’t be selling it in their course 😉
Are You Scaring Away Potential Wedding Clients?
By: Tracey Manailescu, Co-founder and VP of WPIC inc. When couples are searching for wedding professionals to hire for their wedding, they want to see how you operate. Are you unwittingly scaring away potential wedding clients? Below are some ways to make some simple changes to ensure that you are standing out in a goodRead More
How to Combat Wedding Hangover
Wedding Hangover is a very real problem that wedding professionals face. It has nothing to do with alcohol, because a true professional would never drink at the wedding. It is that day-after-the-wedding achy feeling where all of your muscles hurt, your feet are swollen, and you probably have a little headache too.
I asked our WPIC Alumni what they do to combat the dreaded Wedding Hangover, and here is what they suggested…
Hey Wedding Pro: Stop Doing Everything Yourself, Outsource!
As an entrepreneur and small business owner, you wear many hats. You are the President, Secretary, Bookkeeper, Graphic Artist, Administrator, Contract writer, Social Media Manager, Marketing Director, and this is on top of your actual Wedding Professional duties! There comes a time when you will either need to outsource some of your many roles and responsibilities, or you will simply burn out.
Here are tips from 14 Wedding Professionals about what they outsource.
Self-care: More Important Now Than Ever
Wedding and Event Planners are used to taking care of everyone else’s needs. It is who we are, so self-care can feel selfish and indulgent. It is far from that. Self-care and maintaining a healthy relationship with yourself and your body, makes you a better and more productive planner. It is necessary for your own sense of self-worth, it produces happy and positive feelings that transmit to others, boosts your self-confidence and self-esteem by showing others that your needs are important too.
Clash of the Creatives: Navigating Wedding Professional Relations
The wedding industry is full of creative, talented individuals and with creativity comes big personalities and often big egos. Every wedding professional at an event has the same goal, to provide the couple with an amazing event to celebrate this monumental step in their lives. Unfortunately with so much passion and creativity floating around, sometimes wedding professionals can clash or bump heads.
Let’s Talk About Wedding Planners
By: Tanveer Grewal, WPICC of Ambient Events Let’s Talk – Wedding Planners I could go on and on for hours about this one! As a wedding planner, I know myself and my fellow colleagues in the industry continue to work tirelessly through this pandemic and prioritizing our couples. We want to eliminate as much ofRead More
It’s Not You, It’s Them. (Dealing With Difficult Clients).
Your vibe attracts your tribe, right? Not always. Sometimes we miss the warning signs and sometimes we overlook them because we are just so excited about working with a certain couple, venue, budget or wedding team. Sometimes there are no red flags at all until a third party enters the planning process. It could be a family member, or friend who changes the dynamics.
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