By: Tracey Manailescu, Co-founder and VP of WPIC inc.
When couples are searching for wedding professionals to hire for their wedding, they want to see how you operate. Are you unwittingly scaring away potential wedding clients? Below are some ways to make some simple changes to ensure that you are standing out in a good way.
Posting and Interacting Consistently on Social Media If you have social media, then you should be interacting with potential clients and other industry pros. Show support, give a pat on the back to others and make sure that your viewers know that you are still there. Share why you got into the business of weddings. Share special highlights and favourite moments of your client’s weddings. Explain a situation that was turned around because of you and your team’s quick thinking.
Updated/Current Portfolio and Headshot If you only have old, blurry or outdated photos on your website or social media, it’s going to make people doubt your place in the wedding industry. When is the last wedding or event that you have done? Experts say that any photos older than three years should be replaced. Update that photo of you while you are at it.
Respond to Phone Calls and Emails in a Timely Fashion In the WPIC Code of Ethics we clearly state that we will get back to clients within 24 hrs. Of course, 24 hrs is way too long. Picture yourself in the same situation. When someone makes you a priority it makes you feel special and important. Be that someone.
Showing Excitement and Personality Weddings couples are different. They are not watching and researching you to buy a vacuum or a washer and dryer, they are looking to hire the best fit for their wedding planning. They want to see someone that they can connect with. Someone who has the same ideals and a strong work ethic. They also want to see if you can relate to them on a personal level. Are you good at communicating and explaining yourself? Are you funny? Serious? Romantic? A team player? Do other wedding pros interact with you and comment on your posts? Do you share snippets of your wedding processes and why you do what you do? Sharing your likes and dislikes will only make for better connections.
Too Much Pretty and No Real Grit By sharing the absolute best of the best, or only sharing photos from styled shoots and impeccable wedding design will of course get you likes and pique someone’s interest in your company. However, there needs to be more to it. Sometimes sharing the vulnerable and hard-working moments will open up an entirely different connection with potential clients because they can now relate to you. Share some behind-the-scenes photos. I absolutely adore seeing the real grunt work that goes into planning a wedding or event. If you don’t want to change the aesthetic in your feed, then share it in your stories or reels.
By following some of the suggestions above, you are sure to attract some positivity into the way potential clients see you and your business.
What are some tips that we can add to this list? We would love to hear from you!