Recently we have been seeing a lot wedding professionals being hacked online. Dealing with a data breach can be daunting. After all, not only are you affected, but so are people who trusted you. The best way to deal with a data breach is to be open and honest right from the start. At theRead More
What to Do When You Lose a Key Team Member (Including Yourself)
If you have employees or contractors that work with you in your business, there will come a time that someone leaves. People find other opportunities and sadly people get sick, or you must let them go. That’s how life is. Your business is no different. In fact, you may find someday that you can noRead More
How to Change Your Mind and Get Motivated Again
From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers rather than face the day. Perhaps you’re feeling overwhelmed by work, or sad about the pain andRead More
What does a Wedding Planner do at a Site Visit?
by Danielle Andrews, President and Co-Founder of WPIC Inc. A lot of people ask, what does a wedding planner do? There are so many roles and responsibilities of a Wedding Planner that people do not realize. One of those is the fact that we need to check out our local wedding venues and vendors. LuckilyRead More
7 ways to make your wedding business more LGBTQ+ friendly
by Danielle Andrews, President of The Wedding Planners Institute of Coordination Inc. LGBTQ+ couples are often left out when it comes to wedding marketing. They do not see themselves represented in advertising, in magazines, blogs or at wedding shows. It can be very difficult to navigate the wedding world and decipher who of the weddingRead More
The Importance of Specializing Within Your Wedding Business
By: Tracey Manailescu, WPIC Co-founder and Vice President Everyone who owns a business in the wedding industry does something they are good at, and does it well (or really wants to). Organization, selling, client relationships, communication, vendor relationships, solving problems, design skills, florals, and so on. The trick is to find out what that isRead More
Wedding Planners in 2022 and Beyond
By: Tracey Manailescu, WPIC Co-founder and Vice President With the WEDDING BOOM of 2022 and 2023 causing sleepless nights and extra-long work hours, it’s more important than ever to have a great team, your systems in place, and a solid business plan for the future. Below are some ways that wedding pros have been, andRead More
Social Media is a Tool NOT a Destination
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A lot of wedding professionals focus the bulk of their marketing on social media. Often they get attached to various social media platforms and will get upset if you mention that the platform is just a tool – and since youRead More
8 Ways to Build Self Confidence
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. “Confidence is sexy!” This is a saying we hear over and over. But confidence is not just attractive in personal life, it is also very important in your professional life as well. Self confidence translates in to business success, and thisRead More
Blogging Tips for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Having a blog for your business not only increases your company’s SEO (Search Engine Optimization), it lets potential clients get to know you better by showing your personality. Many people add a blog to their website because they feel they have to,Read More
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