By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Whether we’re liaising with our couples or coordinating with vendors, the way we communicate can make or break the experience. Building Strong Relationships in Wedding Planning is not just about being clear and efficient, it’s about building and sustaining positiveRead More
The Unseen Value: Convincing Couples of Your Worth as a Wedding Planner
As a wedding planner, you’re not just another vendor on the couple’s checklist, you’re the orchestrator and the manager of the entire event. The truth is, without you, weddings would be chaotic at best and disastrous at worst. For WPIC Inc. certified planners, it’s essential to keep communicating our value to couples, highlighting the unique ways we contribute to their wedding success. Here’s how you can educate couples on your worth and ensure they see the irreplaceable role you play in their big day.
How to Educate Potential Clients on the Importance of Hiring a Wedding Planner
As a WPIC certified wedding planner, you know the value of your expertise better than anyone. But for couples who are just starting their wedding planning journey, they may not fully understand how much they need your services. It’s up to you to show them that hiring a planner isn’t just a luxury, it’s the key to a stress-free, professionally executed day.
From Rehearsal to Reception: Wedding Planner Business Outfit Ideas
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events What are you wearing? Selecting the most appropriate attire as a wedding planner is important. It reflects the level of creativity and professionalism that we bring to events, as well as the ability to create a look that is fashionable. Our attire should not only beRead More
The Art of the Follow-Up: Essential Tips and Practices for Wedding Planners
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. As a wedding planner, your role is not just about coordinating events and making sure the big day runs smoothly. It’s also about building and maintaining relationships with your clients and vendors. One of the most crucial aspects of this relationship-buildingRead More
Revitalizing a Ballroom: Lessons from a Styled Wedding Shoot
By: Emilie Kershaw, WPICC Before the pandemic, I worked in a bustling city with a wealth of vendors at my disposal. Butwhen COVID hit, I transitioned to a semi-private golf course in a small town—a significant shiftfrom the expansive convention centers I was used to. With limited local vendor connections anda ballroom that had beenRead More
The Ultimate Guide to CRM Systems for Wedding Planners: Pros and Cons of the Top Platforms
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As a wedding planner, managing multiple clients, vendors, timelines, and tasks can be overwhelming. This is where Customer Relationship Management (CRM) systems come into play. A good CRM system can streamline your workflow, enhance client communication, and improve your overall efficiency.Read More
Book More Weddings Virtual Summit
Exciting News! WPIC Co-founders, Danielle and Tracey will be speaking at this FREE virtual conference for wedding pros! Click this link to secure your spot! Join us at the Book More Weddings Summit and discover the latest trends and innovations shaping the wedding industry in 2024 and beyond! Registration is now open for this FREERead More
Is There a Plan B?
Once that contract is signed, and planning has commenced, a strategic contingency plan should be included as one of your primary action tasks in the execution of your event. A plan designed to mitigate any incidents that may arise or disruptions during the planning and execution.
The Importance of Continuing Education for Wedding Planners
Continuing education and skill enhancement are not just about staying relevant; they are about excelling in a constantly changing industry. By committing to lifelong learning, you position yourself as a leader in the wedding planning field, capable of delivering exceptional service and innovative solutions to your clients. Embrace the journey of continuous improvement, and you’ll find that the rewards (both personal and professional) are well worth the effort.
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