Wedding planning requires you to strike the right balance between creativity and organization. As you work to craft unforgettable celebrations, staying inspired while managing countless details can be challenging. That’s where tools for wedding planners come in. Digital tools make it easier to complete everyday tasks while igniting innovative ideas and helping you create seamless,Read More
5 Things Wedding Planners Need to Stop Doing to Boost Sales, Build Their Brand, and Work Smarter, Not Harder
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Let’s be real: being a wedding planner is no walk in the park (even though you probably plan gorgeous park weddings). Running your business takes time, creativity, and energy, but sometimes we end up working harder than we need to. It’s timeRead More
Leveling Up Your Wedding Planning Business in 2025
By Tracey Manailescu, WPIC Co-founder and Vice President Photo: Djordje Vezilic As the wedding industry continues to evolve, WPIC alumni are in a unique position to lead the charge into 2025 by refining their skills, adopting new strategies, and prioritizing ethical practices. To help you stay ahead, I’ve outlined key areas to focus on toRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
Creating the Perfect Wedding Office: A Space That Inspires Confidence and Creativity
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. Your office is more than just a workspace—it’s a reflection of your brand, your personality, and your commitment to creating extraordinary weddings. When clients walk through your door or join you on a virtual call, your office sets the tone forRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Couple Psychology: Understanding Your Engaged Couple and Honoring the Importance of Their Wedding
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Wedding planning is more than organizing flowers, venues, and timelines—it’s a journey through one of the most meaningful times in a couple’s life. As a wedding planner, your role often extends beyond logistics to include a delicate balance of empathy, support,Read More
Re-Evaluating Venue Vendor Lists: Empowering Wedding Planners and Couples
Wedding planners serve as the essential gatekeepers for couples, guiding them through every detail of their special day. However, the current practice of restrictive venue-approved vendor lists is a growing concern within the industry. While these lists aim to ensure quality and reliability, they often limit access to some of the best wedding professionals. It’s time for venues to rethink their approach and recognize the vital role that wedding planners play.
Engagement Season is Here: How Wedding Planners Can Prosper in the Busiest Time of the Year
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. The holidays bring twinkling lights, festive celebrations, and for many couples, a life-changing question: Will you marry me? Engagement season, which spans December through February, is the most romantic time of the year and accounts for 70% of all proposals. This periodRead More
Mastering Time Management: Balancing Multiple Weddings and a Growing Business
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As a wedding planner, managing multiple weddings at once while scaling your business can feel like walking a tightrope. Each couple wants a flawless event, and as your client list grows, so do the demands on your time. Mastering time managementRead More
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