The wedding planning industry is evolving rapidly, with artificial intelligence (AI) and technology reshaping how planners manage their businesses. While some worry that tech advancements might replace human expertise, savvy wedding planners can leverage AI and automation to enhance their services, streamline processes, and create an even better experience for their clients. Here’s how AIRead More
How to Make Clients Feel Confident in Your Communication Throughout the Wedding Planning Process
By Tracey Manaiescu, Co-founder of The Wedding Planners Institute of Canada Inc. Clear, consistent communication is the foundation of a successful wedding planning experience. Couples need to feel informed, supported, and reassured at every stage of the process. Here’s how you can build trust with your clients by maintaining strong communication and staying in touchRead More
How to Price Your Wedding Planning Services: Exploring Different Fee Structures
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Kindle Media As a professional wedding planner, one of the most critical business decisions you will make is determining how to charge for your services. Your pricing structure not only impacts your profitability but also influences the type of clients you attract andRead More
Why Don’t You Have Branding Photos Yet? A Sassy Wake-Up Call for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Alright, wedding pros, let’s have a little chat. Actually, let’s call this what it is—a necessary smack upside the head. Why on EARTH do you not have professional branding photos yet? You, the person selling “luxury” and “experience” and “flawless execution,” areRead More
How to Politely Decline a Wedding Client After the Initial Meeting
Not every potential client will be the right fit for your wedding planning business, and that’s okay. Whether their vision doesn’t align with your expertise, their budget isn’t realistic, or you sense personality clashes, it’s important to gracefully decline working with them while maintaining professionalism and kindness. Here’s how to let a client down gently after the initial consultation.
Winning Strategies To Build Your Wedding Planning Brand and Attract Clients
Image Source: Pixabay The wedding planning industry in Canada is vibrant and full of professional opportunities. However, we must be honest: It is highly competitive, and few people thrive in it. To flourish as a wedding planner, it’s essential to stand out, connect with the right clients, and build a recognizable brand. Marketing is aRead More
Feeling Frustrated in Your Wedding Planning Business?
By Tracey Manailescu, WPICC, CWD, DWC Feeling Frustrated in Your Wedding Planning Business? Don’t Give Up! Do These Things Now to Turn It Around Even the most passionate and dedicated wedding planners face moments of frustration in their businesses. Whether you’re dealing with difficult clients, slow seasons, or feeling overwhelmed by the competition, it’s easyRead More
2025 Wedding Trends
By Tracey Manailescu, WPICC, CWD, DWC, Co-founder of The Wedding Planners Institute of Canada 2025 Wedding Trends: What We’re Seeing and What We’re Hoping For As we step into 2025, the wedding industry continues to evolve, reflecting the creativity, individuality, and cultural influences of today’s couples. From innovative design concepts to more intentional choices, 2025Read More
Challenges Wedding Planners Are Facing in 2025 and How to Overcome Them
By: Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Challenges Wedding Planners Are Facing in 2025 and How to Overcome Them The wedding industry is constantly evolving, and we as wedding planners face a host of new challenges. From navigating technological advancements to managing client expectations in a post-pandemic world,Read More
Recap: WPIC Boutique Course at Miller Lash House
WPIC certification course at Miller Lash House at U of T Scarborough
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