I recently posted a couple of articles about how “The Riches are in the Niches” and how to establish your target market by creating “An Ideal Client Persona.“ Rather than being a planner for everyone, having a defined niche marketing strategy can attract significantly more business. It also provides richer opportunities for self-expression and careerRead More
Another Reason Your Wedding Business Should Have a Blog
We have written several articles about the importance of having a Blog. We’ve given you Blogging Tips, the Top 5 Reasons, Blogging Keyword Tips, a Year’s Worth (116!) of Blog titles, and so many more. Why? Blogs are an essential part of digital marketing for every type of business. A blog is unmatched when aRead More
How to Write Better Social Media Captions
by Danielle Andrews, Co-founder of The Wedding Planners Institute of Canada Inc. Social media is a great way to share your brand and engage with followers. It’s also a great place to share interesting content, like photos and videos. When you post content on social media, you want it to stand out from the restRead More
How to Time Block and be More Productive
Our society values busyness. People constantly like to flex about how busy they are and how hard they work. They wear it like a badge of honour. But being busy is not what matters, it’s how productive we are that does. The thing is, we all have the same 24 hours in a day. AndRead More
Do Wedding Planners Really Need a Website?
I recently heard the worst advice to wedding planners I have ever heard. This “Wedding Coach” claimed that Wedding Planners do not necessarily need a website. I am here to tell you, you most definitely need a website. And it needs to be a mobile-friendly one. With all of your contact information easily discoverable andRead More
Important Terminology for the Pinterest Novice
Important Terminology for the Pinterest Novice Like any social media platform, Pinterest has its own set of terminology. There are a lot of terms associated with the site that you’ll need to familiarize yourself with before you get started. So, let’s take a look at some of the most important terminology for the Pinterest novice.Read More
3 Free Online Tools you Need to be Using if you own a Wedding Planning Business
What do you use for your invoicing, accounting, and general planning organization? As a small business owner, myself, I know it can be overwhelming to manage your business documents when trends are constantly changing, new apps are being developed and new planning software programs are being released in our community. You must consider what toolsRead More
Branding Best Practices for Small Businesses
In today’s competitive marketplace, small businesses need to create a strong and unique brand identity to stand out from the crowd.
Signs it’s Time to Rebrand Your Wedding Business
Being an entrepreneur is hard! There are so many things that you need to do and so many hats that you need to wear. One important aspect of running a wedding business is having a strong identifiable brand. This brand needs to be a reflection of you and your business. Here are some signs it’sRead More
How To Use Keywords in Your Blog Content
Having a blog is a great way to bring potential clients to your website. Your wedding blog can help you establish your niche, expertise, and your personality before your potential clients even meet you. Using keywords in your content is a crucial way to get search engines to deliver your content to their customers: theRead More
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