WPIC Inc. was thrilled to attend the official launch of Igniting Sparks, Building Connections! by WPIC alumna Tamala Ngwang of Especial Events. The afternoon was a vibrant celebration of community, collaboration, and authenticity, true to the spirit of Tamala’s inspiring book.
How to Network Like a Boss at Wedding Industry Events
by Danielle Andrews, President and Co-Founder of the Wedding Planners Institute of Canada Inc. As a wedding professional, you should be attending wedding conferences and industry events regularly. It is part of your job. If you’ve ever felt like you’re fading into the background at networking events, you’re not alone. Maybe you’re hugging the walls,Read More
Worksheet: “What Should I REALLY Be Charging?”
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A Pricing Reality Check for Wedding Planners Let’s be honest—pricing is one of the most uncomfortable (and most important) parts of running a wedding planning business. Many planners start by charging what they think the market will bear, what their peersRead More
Helping Clients Understand What’s Realistic Within Their Wedding Budget
As wedding planners, one of our most important and delicate responsibilities is helping couples align their wedding dreams with the realities of their budget. Money conversations can feel awkward, but they’re essential to building trust, avoiding disappointment, and creating a celebration that’s both beautiful and feasible. The key? Approach these discussions with empathy, clarity, and a commitment to education over judgment.
Booked and Busy? Not Yet? Here’s How to Attract the Right Wedding Clients
If you’ve been feeling a little more crickets than cha-ching this wedding season, you’re not alone. Many wedding planners (seasoned pros and fresh faces alike) are noticing a slower start to bookings in 2025. With the aftershocks of inflation, tariffs, shifting priorities for couples, and a highly competitive market, it can feel disheartening when inquiries aren’t coming in as fast or frequently as you’d like. But don’t panic. Pivot.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
Planning South Asian Weddings in Canada: Expert Tips for Certified Wedding Planners
As a certified wedding planner, understanding the nuances of South Asian weddings can help you build stronger relationships with your clients, create more seamless experiences, and ultimately, become a more sought-after professional.
Whether you’re just beginning to work with South Asian couples or you’re looking to refine your approach, here are some practical tips to guide you through the process.
A Celebration of Chinese Weddings: WPIC Lunch & Learn Recap
This past Sunday, we had the pleasure of hosting our latest WPIC Lunch & Learn, “A Celebration of Chinese Weddings,” at the wonderful Sheraton Parkway Toronto North. It was a day filled with cultural appreciation, insightful learning, and of course, delicious food designed to help wedding professionals better understand and serve Chinese wedding clients.
Planning Safe and Seamless Weddings for VIP Clients
The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
Next Steps for a More Successful Wedding Business
No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
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