By Tracey Manailescu, Cofounder of The Wedding Planners Institute of Canada Inc.
We see it every year. New wedding planners get so excited to start a business and spend money on registering their business, creating a tagline, paying for a website, a logo, business cards and creating a business account on social media. But, then they get defeated and give up when clients aren’t knocking down their door right away.
Below we are going to discuss 3 reasons that you aren’t booking more weddings.
Potential Clients Haven’t Seen You Enough & There Isn’t an Emotional Connection With You
Show up and be consistent. If you only post when you have one or two weddings a year, it will scare couples away. Share your face with a professional photo here and there. Utilize those behind-the-scenes photos and discuss what it is that you actually do, and will do for your couples. Talk about funny things that have happened to you while planning or working weddings. How do you differ from other wedding planners? What do you like to do in your time off? Share some personal moments about your daily routine. Do you like yoga, hiking, coffee shops? Share some tidbits about your personal life such as special moments with your spouse, children and/or pets so couples feel a bond with you.
They Don’t Know What Value You Will Bring to Their Wedding
If your social media is only showing pretty photos of weddings and events but has no context to them, you are doing yourself a disservice. Keep sharing photos of your work and your happy couples, but give the people what they want.
Share a review under those smiling faces, discuss a challenge that you overcame that goes with the above-mentioned pretty photo. Talk about the countless hours and what you did during that time that went into the planning for the wedding. Share how you problem solved on the day of. Share some business accomplishments. Are you recently certified? Attended a wedding conferece lately? Spoke at one? Been interviewed by the media? Published in a magazine? The list goes on and on…
You Haven’t Earned Their Trust Yet
Couples need to feel that you will be taking care of them, working alongside them, and able to handle challenges thrown at them, and you. Every wedding comes with problems. The very best ones, are the ones that you helped solve an issue in a timely, efficient and professional manner. Listening to their concerns and implementing strategies and procedures to overcome them builds trust and character. No one can predict all of the challenges that can and will happen on the wedding day, but knowing that you and your team will do your very best to handle them goes a long way.
When you do, get those reviews and share them! There is nothing more powerful than word of mouth reviews and recommendations from previous couples and wedding professionals that you have worked with.
In her role as Co-founder and Vice President of The Wedding Planners Institute of Canada, you have seen Tracey giving expert wedding advice across several platforms in North America, the Caribbean and Europe. She has been quoted in several wedding and tourism articles around the globe, and her weddings and events are regularly featured in media outlets such as Wedding Chicks, Munaluchi Bride, Elegant Wedding Magazine, Aisle Planner and Today’s Bride.
In addition to planning weddings, teaching WPIC courses and planning learning events for WPIC Alumni, Tracey regularly speaks at Wedding and Event Industry conferences.
Photo: August Media