by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every entrepreneur, especially in the wedding industry, hits that moment. That crossroads where you ask yourself, “Is this going to make me bitter… or better?” Because let’s be honest: being a wedding pro isn’t just pretty tablescapes, beautiful venues, and glowing reviews. It’sRead More
Florence for WIM 2026: Where Business Met Pure Italian Magic
By Tracey Manailescu, Co-founder of WPIC Inc. Florence has always had a way of capturing hearts, but this time, it captured my professional soul, too. My trip for the WIM 2025 conference was the perfect balance of meaningful education, unforgettable experiences, and the kind of simple joys that remind you why you love this industry.Read More
How to Make the 2026 Wedding Season Your Best Yet
Whether 2025 has been your best year yet or one that tested your patience and resilience, now is the perfect time to look forward with fresh eyes and renewed motivation. Here are my top tips to set your wedding business up for a strong and successful 2026.
Announcing the 2026 WPIC Wedding Awards: Celebrating Excellence, Innovation, and the Heart of Our Industry
We are thrilled to announce that the next edition of the WPIC Wedding Awards is officially underway! The submission portal will open on December 1, 2025, and remain open until January 30, 2026. Winners will be honoured in person at the highly anticipated WPIC Kickoff and Awards Gala on February 28, 2026, at the ChelseaRead More
What We Love About Planning Weddings (That Couples Might Not Realize)
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, we’re often seen working tirelessly behind the scenes. Scheduling vendor meetings, juggling timelines, managing budgets, and handling every last detail so couples can enjoy their day stress-free. But what couples might not always realize is how deeply we feel everythingRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
What Worked, What Didn’t: How to Conduct a Year-End Business Review That Actually Matters
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
How Wedding Planners Can Showcase Their Worth and Value on Social Media
Social media is no longer optional for wedding planners, it’s essential. It’s where engaged couples go first for inspiration, recommendations, and reassurance that the professionals they hire are the right fit for their vision and investment. But showcasing your true worth and value on these platforms requires more than just posting pretty photos. It means strategically curating content that highlights your expertise, professionalism, and unique approach.
Networking with Intention: How to Build Relationships That Bring You Business Next Year
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Busy Season to Building Season As Wedding Season winds down (May–October in the Northern Hemisphere), most professionals breathe a sigh of relief, and rightly so. You’ve been in full execution mode for months: timelines, travel, ceremonies, and celebrations. But as your finalRead More
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