It’s never been more important than it is today to feel connected to this industry we love and the people who make it special. While building relationships with industry pros may seem like a nearly impossible task without many networking events to attend during these socially distant times, there are so many steps that we as wedding planners can take to make and nurture those oh-so-important connections that will drive our businesses and industry forward. Here are some of the most important lessons I’ve learned that have helped me to build meaningful and long-lasting relationships with my fellow wedding pros.
7 Tips for Planning Invitations in a Pandemic
Whether you always planned to get married in 2021 or you were forced to postpone to this year – you’re going to face unique challenges that there really aren’t etiquette guidelines in place for. We’ve compiled a list of our top favourite tips for making your invitation planning journey a little easier during this difficult time.
How to Keep Up Your Social Media Content During a Pandemic
Social media was important before the pandemic, but now it’s essential to growing your business in a digital world. Clients are browsing your Instagram feed before they even view your website. The question now becomes, “How do I keep up my social media content without current event material?”
The Least Talked About Wedding Planner Tool
As Wedding Planners we love to talk about our Emergency Kits, our organizational skills, our perfect timelines, and the most comfortable shoes for spending 14 hours on your feet. What planners don’t talk about is just as important as all of the other tools mentioned: Physicality,
Wedding Business CEO Summit
Have you got your free ticket to the Wedding Business CEO Summit yet? Heidi Thompson, of Evolve Your Wedding Business is the mastermind behind this Summit for wedding pros. The summit kicks off on January 25th-29th, 2021. As more details come out, this event just keeps getting better and better – you won’t want toRead More
10 Ways to Get More of Your Type of Client
by Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. How do you get your type of client? Everyone has an ideal image of the type of couple that they want to work with, and you also know who you don’t. People tend to look for companies that have similar values, ideas andRead More
Friendor Preferred | The 4 Step Recipe
Throughout 2020, I have experienced 2 things when it comes to being a “preferred planner”;
-Being added to a number of preferred lists with vendors and venues
-Being asked how the heck to make the list
Currently, I am on 18 preferred lists. ALL of these happened in 2020 and not one of them started out as or is continuing as, a stream of income.
Here’s how I created organic + sustainable relationships.
5 Ways to Get Great Client Testimonials
A testimonial from a past client can influence whether or not a potential client will want to work with you. For this reason, honest client testimonials are a sought after commodity. Unfortunately, most people aren’t as fired up to provide a testimonial when they are pleased with a service, as they are when they have received poor service. As a result, it can be difficult to get those testimonials.
Hey Wedding Pro: Stop Doing Everything Yourself, Outsource!
As an entrepreneur and small business owner, you wear many hats. You are the President, Secretary, Bookkeeper, Graphic Artist, Administrator, Contract writer, Social Media Manager, Marketing Director, and this is on top of your actual Wedding Professional duties! There comes a time when you will either need to outsource some of your many roles and responsibilities, or you will simply burn out.
Here are tips from 14 Wedding Professionals about what they outsource.
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